June 1, 2011




B-to-b response databases can broaden reach

Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information available than previously thought.
That’s the biggest revelation from a new report on b-to-b response databases. But it’s …

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In Catalog, Data & Analytics

May 3, 2011




How To Drop The “E” From Ecommerce

Imagine that you are the vice president of ecommerce for national crosschannel retailer. If you are like most of your peers, you probably rose through the ranks of a retail IT organization, or perhaps an IT vendor. You likely report …

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In Ecommerce

May 3, 2011




Video: Brookstone Testing QR Codes

Gizmos and gadgets merchant Brookstone always tries to be on the hip side of technology. Now they are showing it’s tech-savvy in a two-dimensional way.
Brookstone is trying out QR codes on select products in 30 stores in the New York …

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In Channel Integration, Cross Channel

May 1, 2011




Mcommerce Important to Consumers and Merchants

Mobile commerce, or m-commerce, has experienced blindingly rapid adoption in the past year or two in the multichannel marketplace. Along with the rise of social media platforms like Facebook, Twitter and YouTube, m-commerce has contributed to the widely held perception …

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In Mobile Commerce

April 19, 2011




New Study Finds Half of Americans Are Shopping With Mobile Devices

CHICAGO, April 18, 2011 /PRNewswire/ — According to a new study released today by Arc Worldwide, Leo Burnett’s marketing services arm, 50 percent of Americans use a mobile device to navigate their fast-paced, sporadic shopping journey. Whether it’s comparing prices of TVs, ordering …

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In Mobile Commerce

April 14, 2011




Brookstone Debuts QR Codes to Empower the Informed Shopper

MERRIMACK, NH (April 13, 2011)— Specialty retailer Brookstone announced a new Quick-Response (QR) code program in 30 New York-area Brookstone stores to provide shoppers with reviews, videos and product information.
At 30 New York City and New Jersey Brookstone locations, including Brookstone’s Rockefeller …

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In Mobile Commerce

April 7, 2011




GameStop Says “Game On” to Social Commerce

GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s …

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In Facebook Social Media Marketing

April 7, 2011




Brooks Brothers Enables the Mobile Channel through a Smartphone Optimized Website

NEW YORK & AUSTIN, Texas–(BUSINESS WIRE)–Brooks Brothers, America’s oldest clothing retailer, today announced the availability of its mobile optimized website that creates a rich and unique mobile shopping experience for its customers, powered by Digby’s Mobile Software …

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In Uncategorized

April 5, 2011




Why Catalogers Should Try QR Codes

Have a QR code reader? This one will take you to the website for MCM Live, a merchant-only event being held by Multichannel Merchant May 3-4 in New York City. Scan it to learn more, or go to http://multichannelmerchant….

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In Catalog, Ecommerce

April 1, 2011




Your Customer is the Real Undercover Boss

Much as we may enjoy watching various C-level executives go “undercover” on the popular reality TV show, the real “boss” for all merchants is — or should be — the customer.
Walmart founder Sam Walton put it best: “There is only one …

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In Catalog, Channel Integration

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