April 1, 2009




Uproar over the Country Store

ABOUT SIX MONTHS AGO, our copy editor pointed out to me that the venerable Vermont Country Store catalog had started selling sexual aids like intimate massagers and instructional videos. An unusual move for the old-timey goods merchant, I thought, but …

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In Channel Integration, Cross Channel

February 23, 2009




Lessons Learned From Amazon

As the former head of Amazon.com’s data mining and personalization team, I gained ample wisdom from what the retail giant does right. But I also saw firsthand a few things Amazon didn’t do quite so well, and …

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In Ecommerce

February 10, 2009




Study: Online Service Levels Slipping

You’d think every e-tailer would be falling over backward to deliver the best customer service possible in these dire times. But apparently that’s not the case.
According to the E-tailing Group’s 11th annual Mystery Shopping Study of …

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In Ecommerce

February 1, 2009




Retail marketing strategies

It’s been more than 20 years since the customer information revolution began, most visibly in retail loyalty programs — Neiman Marcus InCircle and American Airlines AAadvantage, to name just two. Now 80% of retailers operate customer loyalty programs, according to a recent report …

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In Retail

January 27, 2009




Getting Experiential Online

Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?
The online shopping experience is based on design, content, navigation and reputation, according to John Tawadros, chief operating …

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In Ecommerce, Retail

January 22, 2009




Live From Internet Retailer: Lessons Learned From Holiday 2008

Miami — What did online industry watchers learn from this past holiday season, aside from the fact that sales for many were lagging? Plenty. In her session at Internet Retailer’s Web Design conference on Jan. 21, Lauren Freedman detailed several e-commerce …

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In News

January 20, 2009




Holiday 2008: The Winners

Yes, there were actually a few multichannel merchants that did well this holiday season, despite the dismal economy. We caught up with a few of them to see how they did it. Urban Outfitters was perhaps the big winner: As …

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In Affiliate, News

January 1, 2009




Nine New Year’s resolutions

TIPS TO HELP YOU IMPROVE YOUR SITE
Happy New Year! Here are nine tips to help you get more value from your Website in 2009. Adopt them as your effective Website resolutions for the coming year, follow through, and watch your …

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In Ecommerce

January 1, 2009




Inside the merchant’s toolbox

Every company seems to be cutting back — on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants: Brands need products.
What is a “budgetista merchant” to do? Here are nine …

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In Channel Integration, Cross Channel

December 24, 2008




Top 5 Mistakes Retailers Make On Their Websites

Competition today among retailers has never been more heated. Catalogs, superstores, home-shopping television channels and online stores are all vying for the same valued customers and without significant competitive advantages, retailers can be lost in the shuffle.
When competing for …

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In Ecommerce

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