January 5, 2012




How Mcommerce and Tablet Commerce Impacted Holiday 2011 Sales

Mobile’s importance as a marketing channel grew significantly in 2011. Merchants are starting to see as much as 14% of their online sales from mobile devices, according to IBM Coremetrics data. As the mobile channel grows, the challenge for marketers is …

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In Mobile Commerce

December 30, 2011




2011 in Review: Merchants Get Facebook Savvy

In 2010, merchants used Facebook as a way to flood cyberspace with offers. In 2011, Merchants got savvy with the social network.
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. …

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In Facebook Social Media Marketing

December 23, 2011




How to Best Handle Holiday Returns

Returns are “part of our value proposition,” says Chris Smith, vice president of ecommerce and catalog for Jockey International. “We offer free returns part of our ‘Satisfaction guaranteed since 1876 that is on every package we sell. So for us, the …

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In Catalog, Channel Integration

December 22, 2011




3 Last-Minute Tips to Boost Holiday Sales

Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to …

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In multichannelmerchant.com/ecommerce/news

December 20, 2011




3 Strategies for Last-minute Holiday Email Campaigns

Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips …

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In Catalog

December 10, 2011




Online Marketing New Year’s Resolutions for 2012

In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape.
With the peak holiday season wrapping up, let’s …

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In List & Data - Consumer, multichannelmerchant.com/ecommerce/news

December 5, 2011




QR Codes and Santa Tags at J.C. Penney

J.C. Penney wants to use QR codes and keep its customers in the Christmas spirit, so what better way to combine the two than with Santa Tags.
Through this program, customers can personalize their holiday season by using QR …

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In Catalog, Ecommerce

December 3, 2011




Will Google Battle Amazon in Quick Delivery Service?

Could Web-search giant Google supplant online behemoth Amazon as the standard-bearer of quick delivery service?
According to an article in The Wall Street Journal, Google is in discussions with major retailers and shippers regarding the creation of a service that …

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In Channel Integration, Ecommerce

December 1, 2011




Backword: What do you think the best opportunities will be in 2012?

NEIL SEXTON, PRESIDENT, NORTHERN SAFETY
“The Post Office is offering incentives like never before, and freight rates can be negotiated. Acquisitive, strong, cash rich companies have a great chance to “buy right” and grow this way. In some markets, labor, …

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In Catalog, Channel Integration

December 1, 2011




Start Your Free Shipping Offers Earlier

Multichannel merchants should start free shipping promotions earlier in November, instead of waiting until the week of Black Friday, according to research released by eDataSource.
More than one third of consumers will try and take advantage of deals like free …

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In Ecommerce

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