January 3, 2008




ASAP’s New Direction: West

When Automotive Specialty Accessories and Parts (ASAP) appointed Love Goel as new chairman of its board of directors nearly a year ago, he said: “We’re at the natural inflection point of the business where a different set of eyes …

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In Channel Integration, Cross Channel

January 1, 2008




Give me the Goods

Inventory is most likely the largest balance sheet asset in your company. How well you plan, purchase, and manage your inventory largely determines your level of customer service and profits.
But selling goods in multiple channels means dealing with channel-specific …

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In Operations & Fulfillment, Opsandfulfillment_warehouse-20-03-2013

January 1, 2008




Control Freaks

A woman goes online in search of a new blouse. She’s not exactly sure of what she’s looking for, so she asks her sister to shop with her. Her sister thinks her style is similar to a friend’s, so the …

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In Channel Integration, Operations & Fulfillment

December 28, 2007




Rhino Pop-Up Store Returns to Retail Roots

In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December.
In-store promotions included a give-away of …

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In News, Retail

December 1, 2007




GIVE THEM WHAT THEY WANT

Boy meets girl. Boy proposes to girl. Boy and girl head down to the local department store and register for home items, such as place settings, stemware, and linens.
Okay, maybe gift registries were never quite that simple. But they’re …

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In Channel Integration, Cross Channel

November 28, 2007




Sears Ups the Ante for Restoration Hardware

The Sears-Restoration Hardware saga took another turn this week. Sears Holdings Corp. announced on Nov. 26 it is prepared to offer $269 million for the home furnishings company. A day later Restoration Hardware agreed to provide Sears the confidential information it requested …

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In Affiliate, Channel Integration

November 8, 2007




Survey Says: Ready For The Social Researcher?

There’s a new breed of online shopper, one who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions.
According to the “Social Shopping Study 2007″ recently completed by the E-tailing group and commissioned by PowerReviews, 65% of …

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In Ecommerce, News

November 8, 2007




5 Crucial Multichannel Metrics

Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.”
People …

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In Channel Integration, Cross Channel

November 1, 2007




August mailings take a tumble

Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list …

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In Catalog, Data & Analytics

November 1, 2007




Using simulators to find E-LTV

You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical …

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In Channel Integration, CRM

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