B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

March 26, 2013




The Looming Disruption of B2B Marketplaces

The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace. According to Forrester research, many B2B brands are predicting that online …

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In Amazon, B2B

March 22, 2013




3 Crosschannel Trends You Have to Know in 2013

Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it was hardly the explosion that we are seeing today.

Here …

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In Channel Integration, Ecommerce

March 20, 2013




Using Content as a Primary Retail Sales Driver

When consumers visit a retailer’s web site and click for more information on a product that interests them, the manufacturer (not the retailer) provides that information. And interestingly, the kind of content provided makes a significant difference in whether consumers …

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In Content Mgmt, Data & Analytics

March 11, 2013




How to Deliver a Better Experience to Today’s Multi-touch Shopper

Many retailers are wary of the omnichannel consumer. How do you capture the attention – and purchases – of mobile savvy, price sensitive consumers who jump from their laptop, to tablet, to smartphone, to the store and back again?

The answer is, …

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In Channel Integration, Cross Channel

March 6, 2013




Is Same-day Delivery Really Possible Nationwide

It seems as though almost every major retailer is looking into making same-day delivery a reality. Amazon, eBay, Walmart, and the U.S. Postal Service are testing the waters of the delivery service, but there is still the question if …

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In Operations & Fulfillment, Opsandfulfillment_shipping

February 20, 2013




How to Stand Out From the Crowd in a Marketplace Environment

More consumers are shopping online than ever before, and not just for Christmas. According to figures from eMarketer, U.S. shoppers spent $343.43 billion in 2012 alone. Therefore, in this fast growing retail ecosystem it’s more important than ever for retailers, …

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In Ecommerce, Marketplaces

January 21, 2013




Retail Partners See NRF Show as Golden Opportunity

Vendors and suppliers to bricks and mortar retailers saw the NRF Annual Convention & EXPO in New York, which was attended by more than 27,000 people last week, as a golden opportunity to get 2013 off on the right foot.
And while more …

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In Analytics, B2B

January 16, 2013




Social ROI is All About Strategy, Sharing and Data

Converting traffic from the social web to sales has gotten even tougher, as consumers are increasingly bombarded by messages from retailers eager to get them to “like” or become fans of their brand. This is because social is mostly treated …

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In Analytics, Channel Integration

January 15, 2013




Digital Lessons Learned in Holiday 2012

What three valuable lessons did retailers learn about the digital shopper this holiday season? ForeSee Results president and CEO Larry Freed discussed them with Multichannel Merchant senior content manager Tim Parry Monday at the National Retail Federation Big Show.
Freed …

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In Ecommerce, Mobile

January 15, 2013




Report: Shoppers Open to Cross-channel Shopping

A new IBM study of 26,000 global consumers released today at the 2013 National Retail Federation Big Show found they are diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their …

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In Channel Integration, Cross Channel

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