February 23, 2010




Mobile Commerce is Here… For Real

Mobile commerce: There’s an app for that.
Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make …

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In multichannelmerchant.com/ecommerce/news

February 2, 2010




Macy’s Looking for the Sweetest Tweet

Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel. Macy’s will give away one ¼ karat diamond daily from Feb. 1 to Feb. 13 to the person who sent the “sweetest tweet” that includes the hashtag #SweetestTweet, …

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In News, Twitter Social Media Marketing

January 29, 2010




Sheplers Names Bob Myers CEO

Western apparel merchant Sheplers has named QVC executive Bob Myers as its new CEO. Myers is the permanent replacement for Mark Syrstad, who left the company in September.
Myers has been senior vice president of QVC.com, multimedia platforms, broadcast …

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In Uncategorized

January 13, 2010




Live from NRF: Consumers Want Cross-Channel Synergy

As a merchant, you may consider yourself to be multichannel. But the customer views your bricks-and-mortar stores and Website as one entity, according to a survey shown Monday at the National Retail Federation’s Annual Convention and Expo.
Acting as marketers, …

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In Uncategorized

December 8, 2009




Williamsburg Shuttering Print Catalog

It’s the end of the line for the Williamsburg catalog: The Colonial Williamsburg Foundation announced Dec. 4. it will close its mail order catalog next spring and lay off 14 employees.
A steady decline in the catalog business prompted Colonial Williamsburg …

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In Uncategorized

December 1, 2009




Digital signage comes to life

If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers.
When the song is over, an ad for an apparel or accessory item sold at the retailer targeting tween girls pops …

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In Affiliate, Ecommerce

November 1, 2009




Some Slight Gains

THE SECOND QUARTER COULD HAVE BEEN WORSE but it still wasn’t pretty for most of the publicly traded consumer merchants tracked by Multichannel Merchant. Five out of the eight posted declines from the previous quarter.
On the bright side, a …

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In Catalog, Retail

October 1, 2009




Building a file from retail names

Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make the sale.
If this transaction took place online, the customer would have to give …

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In Channel Integration, Cross Channel

October 1, 2009




Upward Mobility

Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could finally be changing, as more consumers adopt the technology — and more marketers get serious …

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In CRM, Ecommerce

October 1, 2009




Out of the box experiences

How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles of the ordinary, everyday promises of quality, value and service. Customers have come to expect these three factors.
You can’t merely deliver — …

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In Channel Integration, Cross Channel

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