December 2, 2008
Although the price of gas has plummeted since the Deloitte annual holiday survey of retail spending and trends was conducted, Deloitte vice chairman Stacy Janiak says a do-over would produce similar results.
According to its poll of 13,276 consumers conducted from …
November 26, 2008
November 12, 2008
Home furnishings and decor retailer Pier 1 Imports announced in June 2007 it was shuttering its three-year-old catalog and its seven-year-old e-commerce site. So what exactly are these Pier 1 Imports mini-mailers that closely resemble catalogs and keep showing up in mailboxes? The …More...
November 4, 2008
Consumers’ budgets are going be tighter this holiday season and through 2009, and increasingly sophisticated Web users are going to be shopping smarter than ever. This means retailers and manufacturers must work extra hard to close the online sale.
Merchants must …
November 4, 2008
Even store customers are getting more Web savvy. The number of U.S. consumers using the Web to research items before buying them in a store has risen 10% since 2006, according to a study released last week by Vertis Communications. During …More...
November 1, 2008
I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old catalog (and its seven-year-old e-commerce site) in August 2007. Was it giving direct another go?
October 30, 2008
(Direct Newsline) More U.S. consumers buy through retail channels after researching their purchases online, according to a new study.
The number of shoppers who search the Internet for information about their potential purchases has increased by 10% since 2006, while the …
October 13, 2008
Are you requesting information from your retail store customers, or giving them something in exchange of their name?
Toy merchant FAO Schwarz was asking customers for their e-mail address in an attempt to build its database. And the results just …
October 6, 2008
October 1, 2008
Compared to leisurely perusing a print catalog, the Web is in many ways like “drive-through shopping.” Catalogs allow customers to peruse a merchant’s assortment; and they engage the reader with visual imagery via a portable delivery mechanism. But our research …More...