December 11, 2008




The Mandate of Multichannel Customer Experiences

Customers today look to multiple channels for product research, decision-making, and ultimately to purchase. While one customer may conduct research online prior to making a purchase in the store, another will head to retail first to examine the products and …

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In Retail

December 2, 2008




Holiday E-commerce Sales, Use to Rise

Although the price of gas has plummeted since the Deloitte annual holiday survey of retail spending and trends was conducted, Deloitte vice chairman Stacy Janiak says a do-over would produce similar results.
According to its poll of 13,276 consumers conducted from …

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In Ecommerce

November 26, 2008




IT Spending Priorities

When the economy is way down, catalog/Internet companies may be tempted to suspend all IT investments until business picks up again. But some IT investments are more critical than others – so you should focus on prioritizing your technical spending …

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In Uncategorized

November 12, 2008




Pier 1: No Return to Catalogs

Home furnishings and decor retailer Pier 1 Imports announced in June 2007 it was shuttering its three-year-old catalog and its seven-year-old e-commerce site. So what exactly are these Pier 1 Imports mini-mailers that closely resemble catalogs and keep showing up in mailboxes? The …

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In News

November 4, 2008




Making Manufacturers Sites More User-Friendly

Consumers’ budgets are going be tighter this holiday season and through 2009, and increasingly sophisticated Web users are going to be shopping smarter than ever. This means retailers and manufacturers must work extra hard to close the online sale.
Merchants must …

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In Ecommerce

November 4, 2008




Survey: More Store Shoppers Are Researching Online

Even store customers are getting more Web savvy. The number of U.S. consumers using the Web to research items before buying them in a store has risen 10% since 2006, according to a study released last week by Vertis Communications. During …

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In Ecommerce

November 1, 2008




Pier pressure to be multichannel

I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old catalog (and its seven-year-old e-commerce site) in August 2007. Was it giving direct another go?

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In Catalog

October 30, 2008




Online Browsers Buy Through Retail: Survey

(Direct Newsline) More U.S. consumers buy through retail channels after researching their purchases online, according to a new study.
The number of shoppers who search the Internet for information about their potential purchases has increased by 10% since 2006, while the …

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In Ecommerce, News

October 13, 2008




FAO Schwarz Gives to Get Names

Are you requesting information from your retail store customers, or giving them something in exchange of their name?
Toy merchant FAO Schwarz was asking customers for their e-mail address in an attempt to build its database. And the results just …

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In Ecommerce, Retail

October 6, 2008




Dial Up a Mobile Commerce Strategy

Mobile commerce is more than just a shrunken version of a traditional Website. I.merchant’s Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile, to talk about how the two formats are similar, …

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In Webchannel

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