February 10, 2009
February 1, 2009
It’s been more than 20 years since the customer information revolution began, most visibly in retail loyalty programs — Neiman Marcus InCircle and American Airlines AAadvantage, to name just two. Now 80% of retailers operate customer loyalty programs, according to a recent report …More...
January 27, 2009
Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?
The online shopping experience is based on design, content, navigation and reputation, according to John Tawadros, chief operating …
January 22, 2009
Miami — What did online industry watchers learn from this past holiday season, aside from the fact that sales for many were lagging? Plenty. In her session at Internet Retailer’s Web Design conference on Jan. 21, Lauren Freedman detailed several e-commerce …More...
January 1, 2009
Every company seems to be cutting back — on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants: Brands need products.
What is a “budgetista merchant” to do? Here are nine …
December 24, 2008
Competition today among retailers has never been more heated. Catalogs, superstores, home-shopping television channels and online stores are all vying for the same valued customers and without significant competitive advantages, retailers can be lost in the shuffle.
When competing for …
December 11, 2008
Customers today look to multiple channels for product research, decision-making, and ultimately to purchase. While one customer may conduct research online prior to making a purchase in the store, another will head to retail first to examine the products and …More...