March 15, 2002




Online Leads: Quantity or Quality?

Back in the old days, when commerce was spelled without the first “e,” catalogers used traditional marketing efforts to generate catalog requests, including advertisements in magazines, package inserts, co-ops, card decks, list rental, and customer referrals. These methods worked because …

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In News

March 14, 2002




Cortec Group signs letter of intent to buy Dr Leonard’s Healthcare

Private equity firm Cortec Group has signed a letter of intent to acquire Edison, NJ-based health and home care products cataloger Dr. Leonard’s Healthcare, which also mails the Carol Wright Gifts catalog, for about $200 million. A source familiar with …

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In News

August 16, 2005




Setting the Scene for Prospecting

Setting the Scene for ProspectingBy Ann Meyer

Most catalogers’ prospecting plans traditionally focused on the catalog itself. New media and changes in shopping habits and preferences, however, are leading marketers to rewrite their prospecting scripts. But that doesn’t mean …

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In Uncategorized

August 5, 2005




Live from List Vision: Internet Changes List Business

(Direct) New York–Online direct marketing is growing faster than the list business is keeping up. Can-Spam e-mail list regulations and Internet service providers are shaping the future of the list business.
Speakers at the List Vision 2005 conference said practices for …

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In Email, Lists & Data - Buisness

August 1, 2005




Understanding the Critical Path to Growth

There are plenty of best practice lists to check off in the jungle of trade e-mails and publications in our in-boxes and mailboxes every day. List prospecting, co-op databases, e-mail segmentation recommendations, and affiliate opportunities are valuable, but they’re …

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In Uncategorized

August 1, 2005




Appleseed’s to buy The Tog Shop

Beverly, MA-based women’s apparel cataloger/retailer Appleseed’s has signed a definitive agreement to acquire the brand name and customer list of rival cataloger The Tog Shop. Terms of the deal, which was expected to close Aug. 1, were not released.
“We’ve …

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In Uncategorized

August 1, 2005




Top of the Industry, Ma

It would be great to report that some startling new trend or revelation could be seen among the companies that make up this year’s Multichannel Merchant 100 (formerly the Catalog Age 100). But there isn’t one.
Once again the 10 companies with the …

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In Uncategorized

July 20, 2005




Home Depot Continues Its MRO Push

Further augmenting its push into the $410 billion maintenance, repair, and operations (MRO) marketplace, Atlanta-based The Home Depot on July 19 agreed to acquire $1.5 billion National Waterworks Holdings, the nation’s leading distributor of products used to build, repair, and maintain water and …

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In News

July 14, 2005




Gaiam Buys Bankrupt Entertainment Firm

A day after Good Times Entertainment filed for Ch. 11 bankruptcy protection, Broomfield, CO-based multititle cataloger Gaiam signed a definitive agreement to acquire the bankrupt New York-based media company for $40 million in cash. The deal, subject to approval by the bankruptcy …

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In News

July 13, 2005




Appleseed’s to Buy The Tog Shop

MULTICHANNEL MERCHANT has learned that Beverly, MA-based cataloger/retailer Appleseed¹s has signed a definitive agreement to acquire the brand name and customer list of rival cataloger The Tog Shop. Terms of the deal, which is expected to close Aug. 1, …

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