May 1, 2009




Bassett Downsizing DCS, Staff and Catalog

Bassett Furniture Plans to Save $7 million to $8 million a year with a new cost-cutting plan. The company’s fourth-quarter sales fell 19%, to $62 million; Bassett also posted a net loss of $37.8 million during the quarter.
How will Bassett save up to $8 million? …

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In Uncategorized

April 24, 2009




DVDs Merchants Doing Fine

Are you staying at home more these days? Many consumers are, thanks to the economy. And that’s been good for some catalogers, such as the companies selling specialty DVDs.
Kino, for instance, specializes in classics and foreign language arts …

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In Uncategorized

March 21, 2009




Bassett Downsizing DCs, Staff and Catalog

Bassett Furniture plans to save $7 million to $8 million a year with a new cost-cutting plan. The company last month announced its fourth-quarter sales fell 19%, to $62 million. What’s more, it posted a net loss of $37.8 million during the quarter. How …

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In Uncategorized

March 1, 2009




Ross-Simons VP Makes New Appeal to Save Slim-Jims

After Catalogers Got Walloped with a massive postal rate hike two years ago, many switched to letter-size booklets or slim-jim catalogs to keep costs down. But these catalogs have been under scrutiny by the U.S. Postal Service because they …

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In Uncategorized

February 1, 2009




Circulation techniques

When you should change your catalog circulation plan and — more important — how to change it is often determined by necessity. And multichannel marketers have definitely had to make some recent changes out of necessity.
Situational circulation changes are specific tactics …

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In Data & Analytics, Ecommerce

January 27, 2009




Ross-Simons VP Makes New Appeal to USPS

Catalogers been slammed with high postage increases—namely the massive rate hike of 2007—and many have cut circulation as a result. Is there any way to stop this vicious cycle? Yes, according to Larry Davis, the vice president of marketing …

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In Catalog, News

January 26, 2010




Pure Play Sees Value of Direct Mail

XSportsProtective.com has been an online seller of action sports equipment since president Jim Bartlett founded the company in November 2005. But if the ROI on its two holiday season postcard mailing campaigns are as good as he thinks, Bartlett says …

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In multichannelmerchant.com/ecommerce/news

September 1, 2009




Clarification

In the July cover story “Slimmer pickings,” we stated that printer Arandell Corp. does not plan to invest in the new tabbing technology to accommodate slim-jim catalogs. The machine that Arandell is not equipping with tabbing capability is just for …

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In Catalog

August 1, 2009




Slimmer Pickings

The tall, skinny catalogs affectionately known as slim-jims are soon to be scarce, once the latest U.S. Postal Service modifications kick in on Sept. 8. The main sticking point with the new rules is the requirement for three non-perforated tabs …

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In Catalog

May 28, 2011




Shoes For Crews Launching Healthcare and Industrial Catalogs

Shoes For Crews, which makes and sells slip-resistant footwear for a variety of business-to-business industries, is expanding its healthcare and industrial product lines.
The company plans to launch catalogs to support the initiatives. The healthcare catalog is scheduled to mail …

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