June 1, 2008




Slim-jims get squeezed

Letter-size catalogs, aka “slim-jims,” have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim requirements by the U.S. Postal Service threatens to wipe out significant savings.
Thanks …

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In Catalog, Print Channel

May 1, 2008




Word-watching for fun and profit

As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection. But hey, this is the Internet era, and a flood of competition is the name …

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In Catalog, Print Channel

February 1, 2008




THE KEY TO Comailing

Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing trim size and cutting down your paper weight? Comailing, which is emerging as …

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In Catalog, Channel Integration

November 1, 2007




Print, Production, & Paper

Given that it has been three years since we last surveyed readers about all things print and production, it’s no surprise that there’s been a surge in the use of digital technology. Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & …

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In Catalog, Print Channel

November 1, 2007




Sierra Trading, Bergdorf Goodman head home

The real estate slowdown hasn’t deterred mailers from tapping in to the home goods market. Two merchants at the low and high end of the spectrum — cataloger Sierra Trading Post and retailer Bergdorf Goodman, respectively — have just launched titles in …

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In Catalog, Channel Integration

October 18, 2007




Dale and Thomas Popcorn Slim-jims Down

Rather than eat the costs of the May postal rate hike, Dale and Thomas Popcorn has put its catalog on a diet. The popcorn mailer has cuts its costs significantly by changing its trim size to a slim-jim. “For the …

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In Catalog, News

October 2, 2007




Sierra Trading Takes New Title Home

After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title. The first edition of Sierra Home & Gift book mailed Sept. 24 to 300,000 customers. “We have …

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In Catalog, News

May 1, 2007




The Skinny on Slim-jims

A steep postal rate hike in 1991 sent catalogers scurrying for cost-cutting options. “I called my production guy in,” recalls Steve Tamke, who at the time was vice president of marketing for bookseller Barnes & Noble, which published a print catalog as …

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In Catalog, Operations & Fulfillment

April 1, 2006




Cleaning up catalog spoilage

Many merchants strive to keep mailing costs in check by decreasing overall catalog weight. But paper basis weight and finish play an integral role in how a catalog goes through the mail. If your contact center is receiving an increased …

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In Print Channel

July 1, 2005




SIZING UP YOUR CATALOG

With the volatility of the paper market (see “Labor woes push groundwood prices up, page 24) and postal costs expected to increase during the next two years, many catalogers are on the hunt for ways to save money. Tinkering with trim …

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In Print Channel

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