Branding, ecommerce branding, ecommerce, Patagonia, brand audit

July 6, 2015




5 Tips for Rethinking Your Brand Identity

With new, innovative brands hitting the ecommerce market, you may be thinking about how your business can stay ahead of existing and emerging competition. Nothing will cut through the market clutter better than a strong brand identity that your customers …

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In Blog, Branding

prime-day-300

July 6, 2015




Amazon Creates Prime Day, Its Own Global Selling Holiday

Move over, Black Friday. Here comes Prime Day. Amazon has created its own selling holiday.

[RELATED: Why Prime Day Makes Perfect Sense for Amazon]

On the eve of its 20th birthday, July 15, Amazon will launch Prime Day, a global shopping …

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In Ecommerce, Global

MFAPic

December 4, 2013




Will Mom-and-Pop Sites Be Affected if the Marketplace Fairness Act Passes?

For more than a decade, federal and state lawmakers have attempted to craft legislation to regulate the collection of sales tax on internet purchases. The Marketplace Fairness Act of 2013 passed the Senate in May with bipartisan support and House bills …

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In Ecommerce, Executive

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

February 22, 2015




Most Ecommerce Sites Unprepared For Emerging Global Marketplace

As worldwide business-to-consumer ecommerce sales are poised to explode to $1.35 trillion by 2018 and exported ecommerce is estimated to surge to $130 billion by 2020, are businesses around the globe preparing to take full advantage? Not according to an Oban Digital Internationalization study …

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In Ecommerce, Global

NRF Annual Convention & Expo, NRF, NRF Big Show, Macy's, Lowe's Hardware, Lowe's, The Limited, Limited Brands, omnichannel, retail, retailers, omnichannel retail

February 3, 2015




Retailers Support Effort to Repeal the Affordable Care Act

The National Retail Federation expressed its strong support for legislation aimed at repealing the Affordable Care Act in a letter today sent to House Speaker John Boehner, R-Ohio and Democratic Leader Nancy Pelosi, D-Calif. NRF will consider votes on H….

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In News

capitol-dome-300

July 29, 2014




Schedules That Work Act is the Next Assault on Profitability

Here is the latest assault on our industry’s profitability – federal legislation requiring over scheduling part time worker.  Our call center and fulfillment centers in many cases use part time labor and flexible schedules to adjust to order and shipping variations …

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In Blog, Executive

Rue La La, Gilt Groupe, flash sales, ecommerce, retail, online retail, Zulily, luxury goods, high end, high-end retail

June 24, 2015




Rue La La Honors Charleston Shooting Victims

In an email this week, flash sale apparel retailer Rue La La spoke out about the shooting last week at Emmanuel AME Church in Charleston, SC in which nine people were shot dead by a lone gunman.

The letter, written …

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In Ecommerce, News

the-week-that-was-300

June 26, 2015




Week in Review: Confederate Flags Pulled After Sales Spikes

The Confederate flag was in the news this week… a lot…

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag this week.

The bans have come …

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In Ecommerce, Executive

September 26, 2013




TruST Outlines Potential Cost of Marketplace Fairness Act

Despite one coalition’s concerns that the Marketplace Fairness Act will put small direct-to-customer merchants out of business, at least one industry expert claims the impact on those merchants is over exaggerated.

Ernie Schell, director of Marketing Systems Analysis, wrote …

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In Cross Channel, Ecommerce

360-degree-customer-view-puzzle

June 22, 2015




The 7 Tenets of Personalization 3.0

For over a decade, marketers have been promised the power of digital personalization to enable more relevant and effective customer experiences, individualized communications and offers, and higher conversion rates and average order values.

And marketers are paying attention. Forrester Research …

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In Blog, Ecommerce

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