GenAI: A Defining Moment for Customer Engagement

| Greg Blazewicz

Generative AI (GenAI) has dramatically changed digital marketing, especially in relation to ad targeting, lead gen and SEO. As effective, personalized customer engagement is crucial to thriving in this new retail landscape, retailers must evolve their approach. They must also find new ways to interact with customers and better methods to measure the impact of those efforts in terms of hard ROI.

Volcanic Retail Creates Platform to Connect Retail Buyers, Brands

| Mike O'Brien

Volcanic Retail is bringing a Tinder-style matchmaking capability to facilitate connections between brands and retail buyers, allowing them to connect through its marketplace to quickly determine compatibility and set up deals. The platform, launched in 2022, already has more than 2,000 retail buyers and 7,000 brands, the former including Tractor Supply, Whole Foods, Walmart, TJX and Nordstrom.

SellerX Acquires Elevate Brands; More Consolidation Expected

| Mike O'Brien

Talk of consolidation in the overcrowded Amazon aggregator space has come to fruition, as Berlin-based SellerX is acquiring Elevate Brands of Austin, giving the new company a combined portfolio of 80 Amazon brands, 40,000 products and a $431 million run rate. It was the second such deal after Suma and D1 Brands tied up in late May.