SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

down-downward-trend-300

July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

Herschell Gordon Lewis

July 16, 2014




Email Subject Lines and the The Law of Declining Significance

[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]

Here’s the easiest quiz you’ll see all day:

What all-too-common a mistake do these email headings share?

(Every one is either current or recent. We don’t need …

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In Marketing

Amazon buy box

July 15, 2014




How to Win the Amazon Buy Box Every Time

Amazon is now one of the top 10 retailers in America, joining the likes of Lowes, Safeway, and Walmart as a top destination for consumer purchases. It’s growing much faster than any other company in the top 10 at 27.2% yearly growth, so …

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In Amazon, Marketplaces

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

peets-300

March 31, 2014




Razorfish Launches New Partnership Model with Peet’s Coffee & Tea

Razorfish has announced its role as digital agency of record and profit sharing partner for the ecommerce division of Peet’s Coffee & Tea. The partnership model is one that is new to the agency and launches an innovative approach to …

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In Branding, Ecommerce

fabness-300

March 26, 2014




Genuine Facebook Fans Drive Profit for Fabness

Fabness is generating positive social ROI by converting website visitors into genuine Facebook fans. Fabness is observing a high sales conversion rate of 33.28% for these fans, resulting in a positive social ROI.

Even after using legitimate methods to acquire Facebook “…

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In Ecommerce, Marketing

March 11, 2014




The Men’s Wearhouse-Jos. A. Bank Battle Went Like This

If you’re happy Men’s Wearhouse is finally buying Jos. A. Bank and you know it clap your hands (clap, clap). The months-long old-school battle over who’s buying who, the rejections, etc., finally came to an end… or so it seems …

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In Blog, Videos

customer-satisfaction-300

February 24, 2014




5 Ways Online Retailers Can Empower Frontline Customer Service Reps

Imagine going into your bank to make a simple withdrawal only to have the teller say, “Please step aside and wait for my manager.”

Doesn’t make the best impression on you, dear customer, does it?

Now imagine your customer …

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In Contact Center, Contact Center Resources

oriental-trading-300

February 21, 2014




Oriental Trading Company Acquires SmileMakers

Oriental Trading Company has agreed to acquire SmileMakers, a direct retailer of patient giveaways and practice promotions for the dental and healthcare markets, as well as classroom incentives and aids to the education market, from Staples.

Oriental Trading expects to …

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In Executive, M&A and Financial

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