folica_logo_opengraph

February 25, 2015




My Path to a New Hair Straightener Purchase

Earlier this week I realized my hair straightener that I have had for two years had died.  Without any forewarning, so of course I came to work with what I felt was a heavy mop on my head,  (women with …

More...

In Blog

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

More...

In Branding, Campaign

JimmyJazz-300

June 20, 2014




Jimmy Jazz Sees Successful Ecommerce Growth

Fashion and sneaker retailer Jimmy Jazz has seen success with the acceleration of its ecommerce growth with the handling of hundreds of thousands of ecommerce and call center orders a year, according to a press release.

Since it began working …

More...

In Contact Center, Ecommerce

jcp-300

May 1, 2013




JCP Asks Customers to “Come Back”

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

The year-long perils …

More...

In Cross Channel, Ecommerce

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

June 11, 2014




Target Has a Registry for College Students? YES!

If there was ever a moment I could say “I wish I was back in college” it is right now.   I recently found out that Target has launched its first ever college registry program.  How great is this?  It’s …

More...

In Blog

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

February 14, 2015




Using Email to Close the Smartphone, Browse-To-Buy Gap

If you’ve ever tried to shop from a mobile phone, you likely understand the perils of browsing and buying from your device.  The customer experience – and thus, conversions – is often negatively impacted by various mobile browsing issues creating the “…

More...

In Blog, Email

ArdenB-300

May 28, 2014




Wet Seal Exit Strategy for Arden B. Is Underway

Arden B. will soon just be a memory, as its parent company, Wet Seal, Inc., announced it has already begun winding down that business, according to Wet Seal’s first quarter earnings call.

Wet Seal made the announcement of the …

More...

In Ecommerce, News

global-shopping-cart-300

February 11, 2015




U.S. Merchants Need an Active Approach to Global Ecommerce

Back when the WWW truly offered global potential to sell and market your products anywhere in the world, many U.S. companies became accidental exporters because most websites were in English and it was commonplace for your website to turn …

More...

In Blog, cross-border

valentines-day-300

February 2, 2015




3 Ways to Let Love Rule … In the Inbox

How would you respond if your subscribers asked, “What have you done for me lately?” (Feel free to evoke your best Janet Jackson impression.) You may have ended 2014 with stellar clearance deals, but ask yourself if you have really let …

More...

In Blog, Ecommerce

officeDepotMax-300

May 7, 2014




Why Office Depot Will Close 400+ Stores

Office Depot Inc. will close at least 400 stores by the end of 2016, chairman and CEO Roland Smith said during its first-quarter earnings call on May 6.

The decision to close as many as 400 stores – including a minimum of 150 after the 2014 back-to-school …

More...

In M&A and Financial, Must Reads

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. ...
  10. 1627