Consumers Scrimp for Back-to-School Expenses

| Mike O'Brien

More than a third of U.S. consumers said they plan to cut back on other spending in order to be able to shop for back-to-school items due to ongoing inflation concerns, according to the annual survey from Prosper Insights & Analytics commissioned by the National Retail Federation. More than half had started shopping as of early July.

Prime Day Sees Modest Gain in Challenged Year

| Mike O'Brien

Amazon once again claimed that the latest Prime Day event was the biggest ever, with 300 million items sold and importantly, more than $1.7 billion saved by shoppers, as some observers had said ahead of the fact that deals weren’t all that spectacular compared to everyday offerings.

Hits of the Week 7-18-22

| David Hurwitz

If you missed our May 25 webinar, "Automation as a Service: Flexing to Meet Ecommerce Demand," fear not! You can view it on demand here. week of 7/18/22 Consumers Scrimp … Continue Reading →

Promoting Out-Of-Stocks Wastes Ad Dollars

| Dan LeBlanc

Frustrating shoppers by showing them unavailable products does much more than wasting ad dollars and losing a sale. Out-of-stocks decrease basket sizes, cause VIP customers to leave loyalty programs, damage brand reputation and take customer service members away from helping customers who already bought an item.

VoC Data: How to Listen to Shoppers

| David Fletcher

After two years of rapid change in ecommerce and retail, what do consumers want? Trust me, they’ll tell you, via Voice of the Customer (VoC) data, and you should be asking and listening. Now that a great customer experience is table stakes, retailers need to know more about them to stand out, making VoC data that much more critical.

Consumer Spending a Mixed Bag This Summer

| Mike O'Brien

Despite inflation fears, retailers are likely to see an increase in consumer spending this summer, with 61% planning to shop “holidays” like Prime Day, and 76% of them saying they’ll spend the same or more on the extravaganza as last year, according to data from Adobe Commerce.

Carro Drives Cross-Selling, Connects Influencers and Brands

| Mike O'Brien

Carro has created a spin on the traditional dropship model, allowing brands to easily network and cross-sell on other brands sites, while allowing social influencers to create their own marketplaces to further monetize large followings by offering recommended products on their own sites.