TargetToms300

November 7, 2014




Target and TOMS Join Forces to Give Back this Holiday Season

Well this is exciting – shoe and apparel brand TOMS and Target are teaming up for a limited-edition holidays collection, with a generous twist. Every Target and TOMS limited edition product a customer buys, the company is giving shoes, a blanket …

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In Blog, Cyber Weekend 2014

mobile commerce

April 20, 2016




How Smartphones Help Retailers Do Mystery Shopping Better

Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.

Mystery shopping is a secret weapon of sorts, allowing retailers to recruit shoppers to visit specific stores to make …

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In Blog, Ecommerce

pokemon-pokeball-300

July 26, 2016




How to Profit From Pokémon and Comic-Con

With over ten million downloads to date and an average usage time of 43 minutes, Nintendo’s Pokémon Go game is perched at the pinnacle of pop culture. There are several businesses cashing in – sellers, resellers, advertisers, bloggers – all positioned …

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In Marketing

Prime-Day-Logo-300-200

July 8, 2016




Prime Day Primer: 6 Things You Need to Know About Prime Day 2016

Amazon has announced that its second-annual Prime Day selling event will be held on July 12.

Amazon is pulling out all stops to sure the negative feedback it received last Prime Day, despite it being a financial success, is not repeated.

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In Ecommerce, marketplaces

Prime-Day-Logo-300-200

July 7, 2016




Prime Day Has Potential to Break the Internet

Will Amazon’s second-annual Prime Day shopping event break the Internet? Or will Amazon be the sole beneficiary of Prime Day traffic… and sales?

Both digital market intelligence firm SimilarWeb and performance marketing exchange company HookLogic think that, based on what …

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In Ecommerce, marketplaces

email-yellow-button-300

September 18, 2015




3 Email Tips to Help Retailers Get Ahead of the Holiday Game

For retailers, the next three months have the power to make or break your entire year: 40% of annual retail sales are concentrated in the holiday season. And this year is poised to be more impactful than ever. Ecommerce sales during …

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In Blog, Email

staples-make-more-happen-300

July 6, 2016




Staples Looks to Exit Europe

Staples could be considering leaving Europe after its attempted $6.3 billion merger with Office Depot in May.

Chairman and CEO Ronald Sargent said in a first quarter earnings call that Staples has been challenged by weak results in Europe.  The company …

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In Global, News

social-media-icons-keyboard-300

March 7, 2016




What’s Next For Brands’ Social Marketing Strategies?

It’s no secret that social media can shape consumer behavior. After all, nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account.

It also feels …

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In Blog, Marketing

Alibaba, alibaba group, ecommerce, Singles Day, Alipay, Taobao, Tmall, Chinese ecommerce

June 28, 2016




Chinese Cross-Border Ecommerce Sales Expected to Grow 50% in 2016

In 2016, more than 15% of Chinese residents will make online purchases from offshore sellers worth $85.76 billion, according to a new report from eMarketer. By 2020, more than a quarter of the population, representing half of all digital buyers, will be doing so, …

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In cross-border, Ecommerce

JCPenney-1990-Catalog-Wishbook-on-Flickr

January 20, 2015




Welcome Back, JCPenney Catalog

Welcome back, JCPenney catalog. A part of all our direct-to-customer retail lives is coming back, according to a report in Wall Street Journal.

According to WSJ, the 120-page book will feature items from JCPenney’s home department and will be …

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In Blog, Catalog

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