sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

customer-reach-300

July 27, 2014




Collaborating with Customers Can Mean Big Business

It’s no secret customers have a louder, bigger, stronger voice than ever before. With social media rants gaining international press and customer hack sites gaining the following of thousands, brands have to be aware of not only who their …

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In Engagement, Engagement

baynote-e-tailing-group-infographic-back-to-school-2014-300

July 23, 2014




Families Following an Omnichannel Back-to-School Shopping Path

Baynote, a provider of personalized customer experience solutions, today revealed the results from its back-to-school shopping survey, conducted in partnership with the e-tailing group.

What they discovered is that consumers are taking advantage of all the options offered to them …

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In Infographics, Must Reads

Returns, shipping, Shipping/Delivery, postage, ecommerce, ecommerce delivery, consumers, ecommerce fulfillment, ecommerce returns, USPS, UPS, FedEx

July 22, 2014




Return to Sender: Making Package Returns Easy, Part II

Back in March, I shared three ways to make the returns process easy for online retailers – showcase your policy, implement a Return Merchandise Authorization (RMA) system, and get tech savvy with your shipping labels.

I’d like to revisit this …

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In Ecommerce, Fulfillment

down-downward-trend-300

July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

netsuite-300-200

July 17, 2014




NetSuite Acquires Venda to Accelerate Growth in Europe

NetSuite Inc. today announced the acquisition of London-based Venda, a leading provider of ecommerce solutions for an undisclosed amount.
NetSuite’s acquisition of Venda builds on the momentum of NetSuite SuiteCommerce globally and supports NetSuite’s business expansion into the European market, …

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In Ecommerce, Executive

Sears, Sears Holdings, Kmart, kmart.com, in-store pickup, omnichannel, omnichannel fulfillment, omnichannel strategy, retail, online retail, ecommerce

July 10, 2014




Sears and Kmart Expand In-store Pickup Across Brands

In a move to consolidate its omnichannel offerings, Sears and Kmart will let customers pick up online orders at either store, regardless of which brand’s website is used, the Wall Street Journal reported.

Parent company Sears Holdings Corp. announced the …

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In Ecommerce, Fulfillment

mac-ipad-iphone-multichannel-300-yslider

July 7, 2014




Getting Through to Customers in a Multichannel World

In today’s multichannel world, consumers have more flexibility and more avenues for shopping than ever before. The customer journey frequently is a multiplatform ride encompassing interactions via smartphones, tablets, laptops and desktops.

This offers consumers unprecedented flexibility and convenience. …

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In Omnichannel

cloud-tablet-300

July 4, 2014




Omnichannel Happens in the Cloud

Consumers are more demanding, more connected and more informed than ever. They’re researching and completing transactions across multiple channels, starting their journey with one device and finishing it on another. And they expect the experience to be seamless, letting …

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In Must Reads, Omnichannel

Ecommerce, omnichannel, omnichannel fulfillment, omnichannel focus, omnichannel strategy, retail, ship from store, ship to store, buying online, online shopping, GameStop, brick-and-mortar

July 2, 2014




Rewards Data Helps GameStop Drive Omnichannel Growth

Even with all the growth in ecommerce, GameStop has found that most of its customers are using the company’s online channel to research products before making a purchase in store. And data from its PowerUp rewards program is generating …

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In Analytics, Ecommerce

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