November 4, 2008




What Webkinz Can Teach You About Social Media Marketing

Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children’s toy during the busy holiday shopping season.
But it wasn’t the plush toy pet that had parents …

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In Ecommerce

October 6, 2008




A ‘Target’ for Social Media Marketing Backlash

In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season.
By implementing tactics that encourage consumer engagement, such as consumer product reviews on their Website, …

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In Webchannel

August 21, 2008




Social Media Lessons Learned from Taryn Rose

Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product.
The company had taken steps to incorporate social media marketing into the mix well before the start of …

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In News

March 1, 2011




Email and Social Media: Better together

Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even Facebook itself, with its launch a few months ago of integrated messaging that includes email, seems …

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In Channel Integration, Ecommerce

February 19, 2011




Five Tips to Sell Social Media to Skeptics

Selling social media initiatives to corporate can sometimes feel like pushing a boulder up a hill. Veteran executives may believe they already have all the channels they need to reach their customers, or that blogging and tweeting are just an …

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In CRM, Social Media

February 1, 2011




Leveraging Social Media for SEO

Now that Facebook.com has overtaken Google.com as the most used website on the Internet, some are questioning whether search engine optimization is still relevant. Won’t Internet users just turn to their social networks for answers to their questions?

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In Social Media, Yahoo

January 2, 2011




December 7, 2010




Social Media Having an Impact on Email

Renting lists. Blanketing your site with sign up forms. Snail mailing to get opt-ins. Direct marketers, pure play e-tailers, multichannel merchants and even local businesses go to great lengths to build up their email lists, but are they overlooking simpler, …

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In Social Media

November 30, 2010




Ten Social Media Mishaps to Avoid

Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “…

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In Social Media

June 7, 2010




Why B-to-B Merchants Should Engage in Social Media

Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it’s a reality that many b-to-b sellers are not yet equipped to handle social media.
To help determine …

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In B2B, Social Media

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