mobile commerce, retail geo-targeting, social media marketing, customer reviews

July 13, 2015




4 Tips for Driving Offline Sales from Online

Advertisements and valuable content can bring your audience to your website, but what is driving them to your physical store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to …

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In Blog, Engagement

local-mobile-prompt-current-location-300

July 9, 2015




Capturing and Captivating the Impulse Buyer

Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer? Back in the 90s, when he bought his aging one, he …

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In Engagement, executive summary

packaging, retail packaging, ecommerce, ecommerce orders, premium packaging

July 8, 2015




How to Retain Loyal Customers with Premium Packaging

In the age of Instagram, appearances are everything and brand packaging is no exception. A brand looking to grow, reach new shoppers and retain a loyal customer base needs to go above and beyond with memorable packaging. This encourages consumers …

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In Blog, customer experience

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

July 6, 2015




5 Tips for Rethinking Your Brand Identity

With new, innovative brands hitting the ecommerce market, you may be thinking about how your business can stay ahead of existing and emerging competition. Nothing will cut through the market clutter better than a strong brand identity that your customers …

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In Blog, Branding

the-week-that-was-300

June 26, 2015




Week in Review: Confederate Flags Pulled After Sales Spikes

The Confederate flag was in the news this week… a lot…

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag this week.

The bans have come …

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In Ecommerce, Executive

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

September 22, 2014




Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

The study …

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In Amazon, big data

SocialMediaIcon-300

June 22, 2015




5 Tips to Turn Followers into Buyers

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel.

Lou Paglia, chief product officer and co-founder of customer …

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In Marketing, Must Reads

the-week-that-was-300

June 20, 2015




Week in Review: Amazon Wants You to Deliver

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? You think that’s crazy? Just remember the Roadie and Waffle House …

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In Ecommerce, Executive

JDLogo-300

June 19, 2015




JD.com Anniversary Sale Order Volume Grows 100%

JD.com, Inc. today announced record-breaking one-day results from its June 18 anniversary sale.

During the annual 24-hour event, which began at midnight on June 18, the company set numerous sales records, including number of orders placed, which grew by more than 100% …

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In Global, holidays

JCrew_300

June 19, 2015




Why You Gotta Be So J. Cruel, J. Crew?

The New York Post reported that J. Crew had laid off 175 of its employees, which is sad no matter where you work, retail or not.  But it wasn’t the layoffs that made me feel disheartened as much as it …

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