Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

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In Blog, Engagement

SocialInfographic-300

May 16, 2014




Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …

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In Ecommerce, Infographics

the-week-that-was-300

March 24, 2016




Week in Review: Rolling Out the Red Carpet in Cincinnati

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.

The awards, based on data from eBay Enterprise + Innotrac’s …

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In Data & Analytics, Ecommerce

Bitcoin_Payment_Option-300

March 21, 2016




Sifting Through Payment Solution Overload

The payments industry is extremely dynamic with new payment methods and solutions constantly popping up at different locations worldwide. Aside from the uncertainty regarding the longevity of these payment solutions, there is also the question of regional preferences. A solution …

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In Blog, Ecommerce

Instagram and Facebook apps in Apple iTunes

March 17, 2016




Using Instagram for (Brand) Fun and Profit

Let me start off by saying I am an avid Instagram user. I am also from the millennial generation, so it is no wonder that this is the case. And Instagram isn’t the only social media platform I use; …

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In Blog, Marketing

USPS, U.S. Postal Service, ecommerce, ecommerce returns, returns, shipping strategy, omnichannel, omnichannel best practices, free shipping, Amazon, Amazon Prime, Priority Mail, free two-day shipping, return labels, return shipping labels

March 15, 2016




5 Solutions to Boost Ecommerce Revenue and Customer Engagement

Ever wonder if you were really getting the most out of your ecommerce site? If you have the sneaking suspicion that you aren’t, you’re probably right.

Now the question is: What to do about it?

One statistic goes …

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In Blog, customer experience

2014Q1_Search_and_Socia_Snapshot_041514-featured-image-300

April 16, 2014




Search and Social Media Snapshot

Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]

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In Infographics

the-week-that-was-300

March 10, 2016




Week in Review: Amazon As Expected Buys Into Air Freight

Ending months of speculation, Amazon announced it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while at the same time taking a 20% stake in the Wilmington, OH-based company. That is where Amazon has reportedly been running air …

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In Data & Analytics, Ecommerce

ZGallerie

May 14, 2015




Z Gallerie Creates Social Buzz with Its Catalog

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media, according to a case study.

Z Gallerie worked with Curalate to design, track and measure a tightly integrated user-generated content campaign that …

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In Catalog, Ecommerce

omnichannel-shopping-300

March 8, 2016




3 Predictions on How Omnichannel Will Be Omnipotent in 2016

It’s already happening. Gone are the days of fighting for parking spots near the mall food court and pushing rattling shopping carts through aisle after aisle. Omnichannel is allowing consumers to shop from the comfort of their living room …

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In Blog, Ecommerce

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