SEM, SEO, digital marketing, digital marketing trends 2016

December 22, 2015




5 Digital Marketing Trends and Predictions for 2016

In our digital world, trends come and go just about as quickly as we’re able to wrap our heads around them. These constant revolutions require marketers to adopt the most modern best practices, and ditch what’s irrelevant. This …

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In Blog, Marketing

the-week-that-was-300

December 18, 2015




Week in Review: Star Wars! Nothing But Star Wars!

[caption id="attachment_78000" align="alignright" width="150"] The Force is strong in Tim Parry’s 5-year-old son, William, who will hopefully change his allegiance and become a Jedi…[/caption]

Gimme those Star Wars… don’t let them end!

A little Star Wars’d out …

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In Ecommerce, Executive

cross-border ecommerce

December 16, 2015




4 Reasons Why Store Operations Teams Can’t Ignore Customer Experience Data

Today’s retail marketplace is more customer-centric than ever, with fierce competition to stand out among an abundance of options consumers have to do business with.

In what Forrester Research has dubbed the “Age of the Customer,” consumers are widely …

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In Blog, customer experience

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

December 16, 2015




Product Information Management: Your Key to Success In a Constantly Evolving Omnichannel Environment

As a marketer in today’s omnichannel world, you need to sell product through a slew of channels: ecommerce web stores, online marketplaces, brick and mortar, third-party resellers, company sales force, catalogs and call centers, mobile sales, social media and …

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In executive summary, Omnichannel

social-media-icons-ipad-300

January 7, 2014




How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …

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In Marketing, Must Reads

the-north-face-300

December 14, 2015




The North Face, IBM and Fluid Launch New Interactive Shopping Experience using AI

SAN FRANCISCO, Dec. 14, 2015 /PRNewswire/ – The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, announced today the launch of a new interactive online shopping experience powered by IBM’s Watson. In keeping …

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In Ecommerce, News

fedex-coal-300

December 26, 2013




FedEx Facebook Posts Prompt Social Media Firestorm

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

UPS’s Facebook posts are protected and cannot be embedded. However, FedEx has not chosen …

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In Blog, Holiday 2013

retail logistics, supply chain optimization, retail supply chain

December 10, 2015




Report Identifies Digital Disruption in Global Post and Parcel Industry

Digital disruption is affecting nearly every aspect of the global post and parcel industry, from transforming the customer experience and the upheaval of last-mile delivery services to recruiting and retaining digitally savvy teams and leveraging the intelligence from analytics, according …

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In Delivery, Global

build-ecommerce-site-300

December 9, 2015




Top 3 Ecommerce Predictions for 2016

As 2016 draws closer, we can’t help but think about what 2016 has in store. You may want to finally commit to joining a gym or starting that elusive diet. Maybe you’re resolving to spend more time with family and …

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In Blog, Ecommerce

customer-satisfaction-300

December 8, 2015




The Current State of Consumer-Generated Content

When was the last time you sought out someone’s opinion, either in-person or online, before making a purchase? A week? A day? Maybe even this morning?

Seeking out the opinions of like-minded consumers has become so commonplace that we …

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In Blog, Marketing

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