May 16, 2014

Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …


In Ecommerce, Infographics


July 21, 2014

How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …


In Marketing, Social


July 30, 2014

Social Media is Driving Customer Engagement

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

According to MCM Outlook 2014 results,  91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …


In Marketing, Must Reads


July 31, 2014

How to Effectively Use Social Media for Your Brand

How do you use social media for your brand and measure its success?

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …


In Marketing, Must Reads


August 6, 2014

How to Grow Your Global Social Media Presence

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

But where do you begin? Where are your customers engaging with brands?  What challenges will you come …


In Ecommerce, Global

June 21, 2007

Live from DM Days: Social Media No Longer a Fad

New York—Is social media a fad, phenomena, or for real? That’s the question Aaron Kahlow, managing director of BusinessOnLine, posed to panelists at a June 19 keynote presentation at DM Days New York. Kahlow noted that the importance of …


In Ecommerce, News

November 4, 2008

What Webkinz Can Teach You About Social Media Marketing

Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children’s toy during the busy holiday shopping season.
But it wasn’t the plush toy pet that had parents …


In Ecommerce

October 6, 2008

A ‘Target’ for Social Media Marketing Backlash

In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season.
By implementing tactics that encourage consumer engagement, such as consumer product reviews on their Website, …


In Webchannel

August 21, 2008

Social Media Lessons Learned from Taryn Rose

Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product.
The company had taken steps to incorporate social media marketing into the mix well before the start of …


In News

March 1, 2011

Email and Social Media: Better together

Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even Facebook itself, with its launch a few months ago of integrated messaging that includes email, seems …


In Channel Integration, Ecommerce

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