India ecommerce

April 30, 2015




Consumers in India Becoming Mobile Savvy

More and more ecommerce companies in India are seeing a rapid increase in the usage of mobile, as consumers are increasingly becoming mobile savvy and using their devices to shop online.

YStats.com reported  in 2013 that mobile data traffic had …

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In Global, Marketing

b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

email-button-300

April 28, 2015




Email Marketing: Three Tips for Better Engagement

Today’s retail customer is savvy. With more information at their fingertips than ever before, they compare online and in-store prices, jump on free shipping offers, and scan for discounts on social media. While it may seem daunting for retailers …

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In Email, Marketing

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

email-screen-digital-2500-300dpi

April 24, 2015




Spring Cleaning Can Bring New Life to your Email Marketing

Spring is a delightful time of year. Everything starts to bloom and the sun comes out to warm us up. Unfortunately, when the sun shines in your home or car or office, it also illuminates all the clutter and dust …

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In Blog, Email

Alibaba, alibaba group, Tmall, Taobao, online marketplace, google, Walmart, Walmart.com, Jack Ma, supply chain, omnichannel, omnichannel fulfillment

April 22, 2015




Alibaba Launches Enhanced Mobile Tool in China

Alibaba’s mobile Taobao announced an enhanced version of its mobile merchant tool called “Micro Store,” to adhere to the rapid growth of mcommerce in China, according to a press release.

Micro Store will offer several user-friendly features, enabling Taobao …

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In Global, Must Reads

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

lilly-pulitzer-target-924x462

April 20, 2015




Target Website Overwhelmed by Lilly Pulitzer Launch

It’s hard to believe (or maybe not) that one brand launching in Target could cause such a commotion.  Well that was the case this past weekend when luxury apparel retailer Lilly Pulitzer launched its products on Target.com and …

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In Blog, News

apple-watch-300

April 14, 2015




Wearable Technology: Retailer’s Dream or Security Risk?

Remember how Star Trek characters like the VISOR (Geordi La Forge) and Cyborg machine-turned-human Seven of Nine wore super-cool, futuristic visual aids to boldly go where no man has gone before? Considering the prediction of the Wearable Technology Report that …

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In Blog, Must Reads

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