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October 27, 2014




5 Revolutions That Will Shape the Future of Marketing

The press is full of trendy terms—Big Data, the Internet of Things, Digital Natives, Globalization, Social Media, etc.—that attempt to describe the complex technological and social changes that the world is currently experiencing. However, there is a danger …

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In Blog, Marketing

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

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October 21, 2014




Hobo Launches Responsive Ecommerce Site

WebLinc announced that Hobo, a designer of women’s handbags and fashion accessories, has re-launched its site on the WebLinc platform. The new site, www.HoboBags.com, uses responsive design to optimize the user experience for shoppers on smartphones, tablets …

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In Ecommerce, Platforms

March 20, 2013




More Merchants Monitor Social Media than Offer Live Chat

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey.

According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% …

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In Contact Center, Customer Service

Borderfree, global marketing, global ecommerce, marketing, holiday shopping, holiday 2014, ecommerce ,marketing best practices

October 20, 2014




Making the Most of Seasonal Peaks in Consumer Shopping

The way we shop is always changing and evolving. In recent years we’ve seen a number of different factors such as technology enabled services and multichannel retailing play a more prominent role than ever before. There has been a …

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In Blog, Holiday 2014

October 20, 2014




Want Lasting Relationships with Customers? Cut the Share-Bait

Although retail brands are pioneering the use of social media, digital content and data to drive purchases, some sacrifice long-term relationships for short-term buzz.

On one extreme, retail brands fake blunders to stir up controversy and get attention. Urban Outfitters …

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In Blog, Ecommerce

bad-santa-300

October 20, 2014




Naughty to Nice: How to Recover from those Holiday Email Issues

FREE WEBINAR
Naughty to Nice: How to Recover from those Holiday Email IssuesNovember 13, 2014 at 2:00PM ET
As a retailer, you know you need to push your email marketing to the limits during the holiday season. By now, your audience is …

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In Email, Marketing

Borderfree, global marketing, global ecommerce, marketing, holiday shopping, holiday 2014, ecommerce ,marketing best practices

October 14, 2014




‘Tis the Season to Put Your Global Marketing Plan in Place

As the holiday season approaches, you may be wondering how to maximize the annual sales lift this time of year offers. And you may be worried that your global marketing plans aren’t fully baked, leaving opportunity on the well-dressed …

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In Blog, Campaign

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October 6, 2014




How Williams-Sonoma Finds Success in the Digital Age

Williams-Sonoma continues to move steadfast into the digital age while still having its catalog be its primary driver for sales.

“We’re approaching $5 billion in revenue as a company and we are 50% direct-to-consumer,” said Pat Connolly, chief strategy and business …

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In Ecommerce, Marketing

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