February 1, 2002




Spinning a Global Web

Let’s say you’re searching the Website of Getty Images, a distributor of photographs, illustrations, and graphic software. You want to download a photo for the cover of your annual report. Since you sell track-and-field equipment, you type “jumper” into the …

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In Uncategorized

January 1, 2002




Nasco to Merge with Aristotle

The taxman, as well as a desire to grow an underdeveloped segment of its business, led $150 million educational supplies mailer Nasco International to merge with Aristotle Corp., a $10 million holding company. The deal is expected to close during the first …

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In News

December 1, 2001




New Web Catalogs

Airgas B2B
To give customers another channel for ordering product and communicating with the company, Radnor, PA-based Airgas launched Airgas B2B in September. Clients can use the site to research Airgas’s industrial, medical, and specialty gases, welding equipment, …

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In B2B, News

November 29, 2001




Nasco to merge with Aristotle Corp.

New Haven, CT—In a somewhat complicated and unusual deal, Nasco International, a $150 million multititle educational products cataloger, agreed to merge with Aristotle Corp., a $10 million holding. The deal is expected to close during the first quarter of 2002. Because Aristotle …

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In News

November 28, 2001




New owner intends to grow San Francisco Music Box catalog

Joel Kier, chairman of the new parent company of San Francisco Music Box Co., expects to begin growing the gifts marketer’s catalog business. Kier’s New York-based company, Kier Group Holdings, bought Music Box on Nov. 13 from athletic shoe …

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In News

November 15, 2001




School Specialty net income up 49%, buys Premier School Agendas

Educational supplies giant School Specialty (Nasdaq: SCHS) reported net income of $19.3 million for the quarter ended Oct. 27, up 49% from $12.9 million for the comparable quarter of 2000. Revenue rose 12%, to $269.7 million from $240.5 million last year. The company credits the top-line and bottom-line …

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In Lists & Data - Business-14-05-2013

November 1, 2001




Getting ‘Em Back via E-mail

In light of the economy, numerous catalogers are scaling back on their prospecting to focus more heavily on customer reactivation. And in light of rising distribution costs — namely postal rates — many marketers are turning to e-mail as a reactivation tool.
“…

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In News

November 1, 2001




Catalog Analysis: Getting to Breakeven

Breakeven analysis is one of the most difficult tools for new catalogers and Web marketers to understand. As with the forecast, you typically perform a breakeven analysis before implementing a promotional campaign. You can also use breakeven analysis after a …

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In News

September 1, 2001




For Whom the Bell Rings

Prices for scheduling software start as low as $30,000
Scheduling staff for your customer contact center is much more than simply plugging your customer service representatives’ names into time slots for each day of the week. It’s an infinitely complex task. …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2001




The 2ND ANNUAL I.Merchant Awards

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has to make shopping simple, even intuitive, for both seasoned Web users and newbies. It has to provide …

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