March 1, 2001




The Electronic Catalog: Allocating the Sale

Determining which channel drove the sale is key to continued multichannel success
Like true love, multichannel marketing is a wonderful thing. Multiple distribution channels enable customers to shop how and when they prefer, while enabling marketers to reap additional sales. …

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In Uncategorized

March 1, 2001




Allocating the Sale

Determining which channel drove the sale is key to continued multichannel success
Like true love, multichannel marketing is a wonderful thing. Multiple distribution channels enable customers to shop how and when they prefer, while enabling marketers to reap additional sales. …

More...

In Marketing

February 1, 2001




Smart Thinking: Zany Brainy Buys Its Namesake Website

Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business, ZanyBrainy.com.
The King of Prussia, PA-based multichannel marketer announced on Dec. 4 that it …

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In Uncategorized

February 1, 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me. Internet pure-play marketers tend to be even worse—they don’t realize that knowing what it costs to …

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In News

February 1, 2001




`Should I participate in an online comparison shopping guide?’

Everyone wants to know that he received the fairest price quote before making a purchase. Use of online shopping bots such as MySimon, DealTime, eCompare, or Bottomdollar can deliver the best prices from various online merchants in real-time. The consumer …

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In Uncategorized

February 1, 2001




When Dinosaurs Fly

Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of merchant
It wasn’t long ago that analysts warned that traditional brick-and-mortar retailers would soon go the way …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

February 1, 2001




Ask the Experts

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
Everyone wants to know that he received the fairest price quote before making a purchase. Use of the online shopping …

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In News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

February 1, 2001




Ask the Experts

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
Everyone wants to know that he received the fairest price quote before making a purchase. Use of the online shopping …

More...

In News

January 1, 2001




Winning the M&A Game

Strategy and tactics for successful catalog mergers and acquisitions
As mergers and acquisitions heat up the catalog industry, with 19 deals consummated in the third quarter of 2000 alone – if you have been considering buying, selling, or merging with another catalog …

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