February 1, 2001




Smart Thinking: Zany Brainy Buys Its Namesake Website

Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business, ZanyBrainy.com.
The King of Prussia, PA-based multichannel marketer announced on Dec. 4 that it …

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In Uncategorized

February 1, 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me. Internet pure-play marketers tend to be even worse—they don’t realize that knowing what it costs to …

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In News

February 1, 2001




`Should I participate in an online comparison shopping guide?’

Everyone wants to know that he received the fairest price quote before making a purchase. Use of online shopping bots such as MySimon, DealTime, eCompare, or Bottomdollar can deliver the best prices from various online merchants in real-time. The consumer …

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In Uncategorized

February 1, 2001




When Dinosaurs Fly

Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of merchant
It wasn’t long ago that analysts warned that traditional brick-and-mortar retailers would soon go the way …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

February 1, 2001




Ask the Experts

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
Everyone wants to know that he received the fairest price quote before making a purchase. Use of the online shopping …

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In News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

February 1, 2001




Ask the Experts

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
Everyone wants to know that he received the fairest price quote before making a purchase. Use of the online shopping …

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In News

January 1, 2001




Winning the M&A Game

Strategy and tactics for successful catalog mergers and acquisitions
As mergers and acquisitions heat up the catalog industry, with 19 deals consummated in the third quarter of 2000 alone – if you have been considering buying, selling, or merging with another catalog …

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In Uncategorized

January 1, 2001




PROFITABLE PROSPECTING

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
Postage is increasing! Paper prices are going up! Operating costs are rising fast! Margins are falling! And response rates are …

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In Lists & Data - Business-14-05-2013

January 1, 2001




Rev Up Your Circulation

Welcome to Catalog Age’s new column, “Catalog Analysis,” which focuses on the often-neglected analytical and measurement side of the catalog business. Each month, this column will discuss a critical business analysis issue. This month: circulation planning.
If catalogers are consistent …

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In Lists & Data - Business-14-05-2013

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