June 1, 2000




COMMON MISTAKES IN LIST SELECTION

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills. It also requires teamwork among the catalog marketing and analytic experts, who need to work together to develop …

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In News

June 1, 2000




MERGERS AND ACQUISITIONS: Few first-quarter deals

Are investors, dot.coms still interested in catalogs?
Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity investors, only eight catalog industry transactions occurred in the first quarter of this year. This compares to a …

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In News

June 1, 2000




Garden.com’s seedling print book

After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.
The Austin, TX-based company first mailed a 50-page print book to 500,000 customers and prospects in …

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In News

June 1, 2000




FINANCING: Investors cool on pure-plays

Will lagging Web stocks affect catalog financing?
Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they used to be. Some Web start-ups are reportedly quickly running out of capital, such as online music …

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In News

May 1, 2000




A time to sell

This month’s question
Given the rise in mergers and acquisitions, are you thinking about merging or selling your business?
Naturally, selling any business is a major decision, but for small catalogers, it means turning over a company that represents their …

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In International, News

May 1, 2000




DMA catalog membership flat

Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog membership count has actually declined somewhat over the past three years.
In 1997, the DMA reported that out …

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In News

May 1, 2000




How we catalogers can win on the Web

Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills and assets to provide customers with a superior shopping experience.
Creative catalogers can dominate e-commerce – if …

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In News

April 1, 2000




ACQUISITIONS: Lillian Vernon buys Rue de France

After more than 49 years in the catalog business, Rye, NY-based Lillian Vernon Corp. is making its first-ever acquisition. On Feb. 21, the gifts and home goods cataloger signed a letter of intent to acquire the assets of home decor cataloger Rue …

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In International

March 1, 2000




MERGERS AND ACQUISITIONS: Bargain investments

Private equity firms buying into b-to-b catalogs account for top deals
Everyone likes a bargain – including private equity investment firms. And that explains several of the biggest fourth-quarter catalog mergers and acquisitions. “The three largest transactions of the quarter …

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In News

March 1, 2000




MULTICULTURAL MARKETING: Fingerhut’s Hispanic push

Cataloger invests in Hispanic mailer Empire Direct to expand in market
When general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic market in 1991, it was a tiny, but growing, part of the Minnetonka, MN-based cataloger’s business. But nine years …

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In News

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