February 11, 2005




Live from Catalog on the Road: Time to Make a Deal?

Cambridge, MA–If you’re looking to sell your multichannel marketing business, you may be in luck. According to Michael Petsky, CEO of New York-based investment bank Petsky-Prunier, dozens of private equity groups are actively seeking to acquire multichannel merchants. “Strategic buyers …

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In Channel Integration, News

February 1, 2005




Installing Speech Recognition Technology in the Warehouse

Why not do it? This kind of talk is a sign of the times. As recently as two or three years ago, fulfillment and distribution executives were still asking various forms of “why” (cost, benefits, effort, stability, ROI) about speech …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

February 1, 2005




Not for the Big Guys Only

Much of the notable acquisition activity in the direct marketing industry in recent years has involved the larger players. Last year alone saw conglomerate Taylor Corp. buy business products marketer Executive Greetings and consumer stationery title Colorful Images; Deluxe Corp. …

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In News

February 1, 2005




BENCHMARK 2005 MARKETING

Thomas Jefferson declared that “information is the currency of democracy.” More recently, U.S. general Gordon Sullivan said, “Information is the currency of victory on the battlefield.” But a sizable number of catalogers don’t seem to value knowledge as money, …

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In Channel Integration, Cross Channel

January 24, 2005




Short-Term Behavior, Long-Term Value

Direct marketers put a huge amount of time and money into examining, testing, analyzing, and fine-tuning their marketing on a campaign-by-campaign basis. The results of a single campaign are judged by response rates, average spend amounts, and often, the ROI …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 2005




Shopping around

Comparison shopping engines can help you boost sales and acquire customers — provided your company’s product is a top contender among the search results. And that doesn’t mean your company has to offer the lowest prices for the merchandise featured.
Unlike …

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In Affiliate, WEB CHANNEL: SEO/SEM

December 22, 2004




Black Box Buys Norstan

On Dec. 20, $525.5 million Lawrence, PA-based Black Box (NASDAQ:BBOX) announced it will acquire all of the outstanding shares of Minnetonka, MN-based voice services provider Norstan (NASDAQ:NRRD). The price tag: $5.60 per share in cash, or $95 million, which includes $12.4 million of …

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In News

December 16, 2004




Old Glory Founder Buys Back Catalog Business

You can go home again: The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website. Last month Glenn Morelli, who had sold the direct division of Old Glory to Alloy in December 2002, bought the properties …

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In News

December 9, 2004




The Year Ahead in Search

It’s the time of year when experts and pundits gaze into their tea leaves and crystal balls to predict the trends for the coming year. On the search engine marketing front, Kevin Lee, CEO of New York-based search marketing …

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In Uncategorized

December 1, 2004




People Who Need People

In reviewing the results from Catalog Age’s exclusive Benchmark Report on Critical Issues and Trends (see page 30), I was surprised that one-third of respondents cited the difficulty in finding experienced catalog talent as one of their most pressing management concerns. …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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