March 1, 2001




Mergers & Acquisitions

Busy Fourth Quarter for Deal Makers With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter.
The economy may have stalled, but catalog-related mergers and acquisitions have taken off. During the fourth quarter …

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In News

March 1, 2001




Mergers & Acquisitions

With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter.
The economy may have stalled, but catalog-related mergers and acquisitions have taken off. During the fourth quarter of 2000, a whopping 33 deals were consummated, …

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In News

March 1, 2001




The Electronic Catalog: Allocating the Sale

Determining which channel drove the sale is key to continued multichannel success
Like true love, multichannel marketing is a wonderful thing. Multiple distribution channels enable customers to shop how and when they prefer, while enabling marketers to reap additional sales. …

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In Uncategorized

March 1, 2001




Allocating the Sale

Determining which channel drove the sale is key to continued multichannel success
Like true love, multichannel marketing is a wonderful thing. Multiple distribution channels enable customers to shop how and when they prefer, while enabling marketers to reap additional sales. …

More...

In Marketing

February 1, 2001




Smart Thinking: Zany Brainy Buys Its Namesake Website

Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business, ZanyBrainy.com.
The King of Prussia, PA-based multichannel marketer announced on Dec. 4 that it …

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In Uncategorized

February 1, 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me. Internet pure-play marketers tend to be even worse—they don’t realize that knowing what it costs to …

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In News

February 1, 2001




`Should I participate in an online comparison shopping guide?’

Everyone wants to know that he received the fairest price quote before making a purchase. Use of online shopping bots such as MySimon, DealTime, eCompare, or Bottomdollar can deliver the best prices from various online merchants in real-time. The consumer …

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In Uncategorized

February 1, 2001




When Dinosaurs Fly

Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of merchant
It wasn’t long ago that analysts warned that traditional brick-and-mortar retailers would soon go the way …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

February 1, 2001




Ask the Experts

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
Everyone wants to know that he received the fairest price quote before making a purchase. Use of the online shopping …

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In News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

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