March 27, 2001




Executive Greetings Buys Four Titles in One Month

New Hartford, CT–Promotional products and business greeting cards cataloger Executive Greetings is on a spending spree. CATALOG AGE has learned that the business-to-business mailer bought fo
ur catalog titles in March alone, bringing its number of books to 25. On March 15, …

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March 15, 2001




Executive Forum: Sleeping with the Enemy

‘Co-opetition’ — cooperating with the competition — is the new way of doing business
Wake up, catalogers! The cold war is over, and so are the old views of competition. Those you once thought of as your foes have now become your …

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March 15, 2001




Database Marketing: Transactional Modeling for Beginners

Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns
U.S. marketers mailed an estimated 14 billion catalogs last year, at an average cost of $.70 each. But 98% of those catalogs did not result in a sale. • …

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March 8, 2001




Corporate Express to Obtain US Office Products Unit

Broomfield, CO-Office products and computer supplies supplier Corporate Express said on March 5 that it had agreed to acquire US Office Products Co.’s North American office products assets, including certain stand-alone furniture businesses, for $250 million. The combined company is expected …

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In News

March 1, 2001




Mergers & Acquisitions

Busy Fourth Quarter for Deal Makers With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter.
The economy may have stalled, but catalog-related mergers and acquisitions have taken off. During the fourth quarter …

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In News

March 1, 2001




Mergers & Acquisitions

With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter.
The economy may have stalled, but catalog-related mergers and acquisitions have taken off. During the fourth quarter of 2000, a whopping 33 deals were consummated, …

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March 1, 2001




The Electronic Catalog: Allocating the Sale

Determining which channel drove the sale is key to continued multichannel success
Like true love, multichannel marketing is a wonderful thing. Multiple distribution channels enable customers to shop how and when they prefer, while enabling marketers to reap additional sales. …

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In Uncategorized

March 1, 2001




Allocating the Sale

Determining which channel drove the sale is key to continued multichannel success
Like true love, multichannel marketing is a wonderful thing. Multiple distribution channels enable customers to shop how and when they prefer, while enabling marketers to reap additional sales. …

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In Marketing

February 1, 2001




Smart Thinking: Zany Brainy Buys Its Namesake Website

Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business, ZanyBrainy.com.
The King of Prussia, PA-based multichannel marketer announced on Dec. 4 that it …

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February 1, 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me. Internet pure-play marketers tend to be even worse—they don’t realize that knowing what it costs to …

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