February 1, 2001




Ask the Experts

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
Everyone wants to know that he received the fairest price quote before making a purchase. Use of the online shopping …

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In News

January 1, 2001




Winning the M&A Game

Strategy and tactics for successful catalog mergers and acquisitions
As mergers and acquisitions heat up the catalog industry, with 19 deals consummated in the third quarter of 2000 alone – if you have been considering buying, selling, or merging with another catalog …

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In Uncategorized

January 1, 2001




PROFITABLE PROSPECTING

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
Postage is increasing! Paper prices are going up! Operating costs are rising fast! Margins are falling! And response rates are …

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In Lists & Data - Business-14-05-2013

January 1, 2001




Rev Up Your Circulation

Welcome to Catalog Age’s new column, “Catalog Analysis,” which focuses on the often-neglected analytical and measurement side of the catalog business. Each month, this column will discuss a critical business analysis issue. This month: circulation planning.
If catalogers are consistent …

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In Lists & Data - Business-14-05-2013

December 1, 2000




Pure-plays defend business without catalogs

According to the Direct Marketing Association, at least 17 Web pure-play marketers have launched print catalogs. Food.com, Kidstoysplus.com, Lucy.com, and Gold Violin are just a few to jump onto the print bandwagon.
“The trend is to be in …

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In Lists & Data - Business-14-05-2013

December 1, 2000




MERGERS AND ACQUISITIONS

Third quarter gets busy In the wake of dot-com fever, catalog M&A activity heats up After a sluggish start to the first half of 2000, it looks like merger and acquisition activity in the catalog industry is on the rebound. …

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In News

December 1, 2000




Angelica spins off Life Uniform title

After failing to find a buyer, Chesterfield, MO-based business apparel manufacturer/marketer Angelica Corp. took a different tack: it introduced another catalog to its stable. In September, Angelica mailed 1 million copies of its new Life Uniform catalog.
The 32-page catalog …

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In Uncategorized

November 1, 2000




Rush Enterprises acquires Smith Bros.

You might ask why a holding company with sales of more than $800 million would be interested in buying a specialty cataloger/retailer with approximate sales of $4.5 million. For San Antonio, TX-based holding company Rush Enterprises, the answer is simple: to …

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In Lists & Data - Business-14-05-2013

September 1, 2000




DIVESTITURES

Playboy sells last catalog Critics’ Choice Video bought by fulfillment start-up After agreeing to sell its Collectors’ Choice Music catalog in June, Playboy Enterprises in August announced it would sell its Critics’ Choice Video catalog and Website to Naperville, IL-based …

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In News

August 1, 2000




From b-to-b supplier to partner, via the Web

In the business-to-business world, the World Wide Web is one of the most lucrative opportunities for growth to come along in years. According to Forrester Research, the surge in e-commerce is expected to reach $445 billion in 2000. Tradition catalog companies could …

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In News

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