March 1, 2000
Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,” says apparel expert Richard Romer, executive vice president for The CIT Group/Commercial Services, a …More...
August 1, 2003
CATALOG AGE asked list pros: “What is the biggest misconception about insert media?”
BART LORING, president/CEO of New City, NY-based Loring Direct Response
“Unfortunately, a major misconception is that it is a downscale medium for catalogers, when in reality …
December 1, 1999
Sept 23, 2009: Read the latest update to Popular Club on The Big Fat Marketing Blog.
On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed cash sum. Like Fingerhut, …
December 1, 1999
Lack of serial acquirers accounts for drop in third-quarter activity
Third-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to 24 deals this year from 32 transactions last year.
Normally, such a significant drop-off might suggest a slump within the catalog …
November 1, 1999
The next challenge for b-to-ber’s CEO
Whoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably demand more money. Lining the wall-to-wall shelf under a wall-to-wall bank of windows are scores of certificates, …
June 1, 1999
Three-month hotline names have long been a popular list select among catalogers. But two-month, one-month, and even one-week “super-recent” hotlines are becoming increasingly available.
Cooperative database RFMplus “is essentially a weekly hotline” of buyers from 70 catalog participants, says Frank Quaranta, …
March 1, 1999
Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their strategies, traditional marketing techniques-such as renting lists and offering buyer incentives-are still working. n Among …More...
February 1, 1999
TEEN APPAREL CATALOG SHUTTERS Just Nikki, a teen apparel catalog launched by retailer Claire’s Stores in February 1998, mailed its last book in mid-November. The catalog, which stopped taking orders in January, “didn’t meet Claire’s expectations and had higher-than-expected fulfillment costs,” …More...