March 1, 2000




APPAREL: trends analysis

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,” says apparel expert Richard Romer, executive vice president for The CIT Group/Commercial Services, a …

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In News

August 1, 2003




Insert Media: What Is the Biggest Misconception?

CATALOG AGE asked list pros: “What is the biggest misconception about insert media?”
BART LORING, president/CEO of New City, NY-based Loring Direct Response
“Unfortunately, a major misconception is that it is a downscale medium for catalogers, when in reality …

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In News

December 1, 1999




Fingerhut buys Popular Club

Sept 23, 2009: Read the latest update to Popular Club on The Big Fat Marketing Blog.
On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed cash sum. Like Fingerhut, …

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In News

December 1, 1999




MERGERS AND ACQUISITIONS: Fewer deals, but no slump

Lack of serial acquirers accounts for drop in third-quarter activity
Third-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to 24 deals this year from 32 transactions last year.
Normally, such a significant drop-off might suggest a slump within the catalog …

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In News

November 1, 1999




CLOSE-UP: HENRY SCHEIN – Scheining Knight?

The next challenge for b-to-ber’s CEO
Whoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably demand more money. Lining the wall-to-wall shelf under a wall-to-wall bank of windows are scores of certificates, …

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In Channel Integration, News

October 1, 1999




Circulation PLANNING

Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another tentacle emerges.
For instance, of the 15 consumer mailers shown in the chart on page 24, …

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In News

August 1, 1999




THE CATALOG AGE 100

Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it’s no surprise that they’re key to the growth of the companies in Catalog Age’s exclusive ranking of the top 100 …

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In Uncategorized

June 1, 1999




Super-recency heats up

Three-month hotline names have long been a popular list select among catalogers. But two-month, one-month, and even one-week “super-recent” hotlines are becoming increasingly available.
Cooperative database RFMplus “is essentially a weekly hotline” of buyers from 70 catalog participants, says Frank Quaranta, …

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In Uncategorized

March 1, 1999




Marketing Benchmark’99

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their strategies, traditional marketing techniques-such as renting lists and offering buyer incentives-are still working. n Among …

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In News

February 1, 1999




Cover at deadline

TEEN APPAREL CATALOG SHUTTERS Just Nikki, a teen apparel catalog launched by retailer Claire’s Stores in February 1998, mailed its last book in mid-November. The catalog, which stopped taking orders in January, “didn’t meet Claire’s expectations and had higher-than-expected fulfillment costs,” …

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In News

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