July 1, 2000




DMA catalog members dropping

The number of catalog companies that belong to the Direct Marketing Association has decreased less than 6% over the past three years. But while catalogers accounted for 14% of the DMA’s membership in 1997, this year they represent just more than 10%.
“We’re not …

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In News

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

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In Uncategorized

July 1, 2000




at deadline

PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy Enterprises signed a letter of intent to sell Collectors’ Choice to Soundies, a Chicago-based music label/cataloger. Soundies, …

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In News

June 1, 2000




COMMON MISTAKES IN LIST SELECTION

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills. It also requires teamwork among the catalog marketing and analytic experts, who need to work together to develop …

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In News

June 1, 2000




MERGERS AND ACQUISITIONS: Few first-quarter deals

Are investors, dot.coms still interested in catalogs?
Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity investors, only eight catalog industry transactions occurred in the first quarter of this year. This compares to a …

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In News

June 1, 2000




Garden.com’s seedling print book

After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.
The Austin, TX-based company first mailed a 50-page print book to 500,000 customers and prospects in …

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In News

June 1, 2000




FINANCING: Investors cool on pure-plays

Will lagging Web stocks affect catalog financing?
Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they used to be. Some Web start-ups are reportedly quickly running out of capital, such as online music …

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In News

May 1, 2000




A time to sell

This month’s question
Given the rise in mergers and acquisitions, are you thinking about merging or selling your business?
Naturally, selling any business is a major decision, but for small catalogers, it means turning over a company that represents their …

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In International, News

May 1, 2000




DMA catalog membership flat

Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog membership count has actually declined somewhat over the past three years.
In 1997, the DMA reported that out …

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In News

May 1, 2000




How we catalogers can win on the Web

Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills and assets to provide customers with a superior shopping experience.
Creative catalogers can dominate e-commerce – if …

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In News

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