June 1, 2000




FINANCING: Investors cool on pure-plays

Will lagging Web stocks affect catalog financing?
Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they used to be. Some Web start-ups are reportedly quickly running out of capital, such as online music …

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In News

May 1, 2000




A time to sell

This month’s question
Given the rise in mergers and acquisitions, are you thinking about merging or selling your business?
Naturally, selling any business is a major decision, but for small catalogers, it means turning over a company that represents their …

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In International, News

May 1, 2000




DMA catalog membership flat

Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog membership count has actually declined somewhat over the past three years.
In 1997, the DMA reported that out …

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In News

May 1, 2000




How we catalogers can win on the Web

Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills and assets to provide customers with a superior shopping experience.
Creative catalogers can dominate e-commerce – if …

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In News

April 1, 2000




ACQUISITIONS: Lillian Vernon buys Rue de France

After more than 49 years in the catalog business, Rye, NY-based Lillian Vernon Corp. is making its first-ever acquisition. On Feb. 21, the gifts and home goods cataloger signed a letter of intent to acquire the assets of home decor cataloger Rue …

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In International

March 1, 2000




MERGERS AND ACQUISITIONS: Bargain investments

Private equity firms buying into b-to-b catalogs account for top deals
Everyone likes a bargain – including private equity investment firms. And that explains several of the biggest fourth-quarter catalog mergers and acquisitions. “The three largest transactions of the quarter …

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In News

March 1, 2000




MULTICULTURAL MARKETING: Fingerhut’s Hispanic push

Cataloger invests in Hispanic mailer Empire Direct to expand in market
When general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic market in 1991, it was a tiny, but growing, part of the Minnetonka, MN-based cataloger’s business. But nine years …

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In News

March 1, 2000




STRATEGIES: Get ready for merger mania

Dot-coms expected to seek deals with catalogers
On the defensive from the dot-com upstarts, the majority of print catalogers have built Websites to complement their existing business. But in the wake of well-publicized snafus such as Toysrus.com’s inability to …

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In Uncategorized

March 1, 2000




APPAREL: trends analysis

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,” says apparel expert Richard Romer, executive vice president for The CIT Group/Commercial Services, a …

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In News

December 1, 1999




Fingerhut buys Popular Club

Sept 23, 2009: Read the latest update to Popular Club on The Big Fat Marketing Blog.
On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed cash sum. Like Fingerhut, …

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In News

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