August 1, 2000




Burpee acquires Heronswood Nursery

Burpee, the nearly 125-year-old Warminster, PA-based plant and seed cataloger/retailer, acquired Kingston, WA-based Heronswood Nursery Ltd. on June 28. Heronswood, a 15-year-old company, publishes an annual catalog of rare plants, trees, and shrubbery.
Bill Clark, assistant to Burpee president George …

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In News

June 1, 1999




Rate appeal ruling due

An Appeals Court ruling was expected by early June on the Alliance of Nonprofit Mailers’ challenge to the legality of the January 1999 postal rate increase. The three-judge panel could force the U.S. Postal Service to rework the new rate …

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In Lists & Data - Business-14-05-2013

July 29, 2008




Letter to the Editor: MeritDirect Not Part of InfoGroup

In response to your July 28 Lists and Data Strategies article “Industry Leaders Feel for Vin Gupta,” which inaccurately stated that InfoGroup is the parent company to MeritDirect, here is a recap of the facts regarding MeritDirect: • MeritDirect is an independent …

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In B2B, News

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

Amazon buy box

July 15, 2014




How to Win the Amazon Buy Box Every Time

Amazon is now one of the top 10 retailers in America, joining the likes of Lowes, Safeway, and Walmart as a top destination for consumer purchases. It’s growing much faster than any other company in the top 10 at 27.2% yearly growth, so …

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In Amazon, Marketplaces

Herschell Gordon Lewis

July 16, 2014




Email Subject Lines and the The Law of Declining Significance

[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]

Here’s the easiest quiz you’ll see all day:

What all-too-common a mistake do these email headings share?

(Every one is either current or recent. We don’t need …

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In Marketing

SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

down-downward-trend-300

July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

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