December 1, 2002




Natural SELECTION

The science of site selection is all about making sure you’re in the right place at the right time. Selecting a distribution center site is one of the most important and far-reaching strategic decisions that the management of a growing …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

October 22, 2002




DMA may buy DMDNY

(Direct Newsline) The Direct Marketing Association is in talks to acquire DMDNY, producer of Direct Marketing Days in New York, and may be the sole remaining bidder, sources said.
DMA president H. Robert Wientzen and DMDNY executives declined comment on …

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In News

October 21, 2002




Fingerhut president Sherman reportedly near deal for Federated’s apparel catalogs

(Direct Newsline) Michael Sherman is in talks with Federated Department Stores to buy most of the remaining Fingerhut Cos. properties, according to sources close to the deal. The investment for the acquisition is coming from J.P. Morgan Chase, sources …

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In News

October 1, 2002




Catalog Analysis: Setting Your Price for Customer Acquisition Costs

In previous analysis columns, we’ve tried to demystify some of the analytical tools used by successful catalogers. Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage …

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In News

May 10, 2013




Solutions to Prevent Rising Postage Costs for Catalogers

There are solutions catalogers can do to safeguard their catalog from rising postage costs.  In a hand-out at the American Catalog Mailers Association’s National Catalog Forum in Washington, D.C., Quad/Graphics offered eight solutions to prevent rising postage …

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In Catalog, Marketing

February 21, 2013




6 Best Practices for Acquiring Mobile Shoppers

With connected devices on the rise around the world, smartphone apps have changed the way that people research, browse and shop. Consumers spent $25 billion on purchases made from their phones and tablets in 2012 – an increase of 81% in one year. …

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In Mobile, Mobile Commerce

February 4, 2013




Brand-Building In A Rapidly Changing Channel Mix

With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization?

Let’s consider Google AdWords. Though performance-based advertising has great advantages, it is not great for …

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In B2B, Channel Integration

December 21, 2012




Oracle Purchases Eloqua for $871 Million

Oracle Purchasing Eloqua (via PR Newswire) Mike Couch, Chief Executive Officer of Couch & Associates Inc., in response to Oracle buying Eloqua TORONTO, Dec. 20, 2012 /PRNewswire/ – Today, Oracle Corp agreed to acquire Eloqua, Inc. (NASDAQ: ELOQ), a maker of marketing automation …

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In PR Newswire

December 4, 2012




Putting Customer Lifetime Value to Work for Your Company

When an ecommerce business is brand new, the pace can be frenetic. Sales success and fast company growth can put some entrepreneurs in over their heads, and they need to dig themselves out, fast. They might implement cost-cutting measures, often …

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In Analytics, Channel Integration

November 13, 2012




3 Triggers to Boost Your Email Marketing

With a multitude of marketing ideas at your disposal, email continues to be the most valuable tool in your arsenal.

The good news is that with a little extra effort, you can acquire qualified subscribers and engage them with relevant …

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In Customer Relationship Management, Ecommerce

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