August 1, 1998




Specialty acquisitions

It has annual revenue of $350 million and designs on becoming a billion-dollar company within five years, yet educational supplies marketer School Specialty may be the biggest cataloger you’ve never heard of.
Until June, Appleton, WI-based School Specialty was a division …

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In Uncategorized

July 1, 1998




PROSPECTING’s Lifetime Value Equation

All other things being equal, the size of your catalog business is directly proportional to the number of prospects you can contact affordably. But many catalogers don’t know how much they should spend to acquire new customers because they don’t …

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In Lists & Data - Business-14-05-2013

June 1, 1998




Mergers and Acquisitions: No Big Spenders

First-quarter merger and acquisition (M&A) activity among catalogers slowed 26% this year, as companies concentrated on absorbing earlier transactions and integrating them into the fold. Only 17 transactions occurred during the first quarter of 1998, according to New York investment banking firm …

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In News

June 1, 1998




Printing presses on

Catalogers have long turned to printers for services beyond those that can strictly be defined as printing. According to the 1997 Catalog Age Benchmark Report on Production (see November 1997 issue), 64% of catalogers say they rely on their printer as a postal …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

Amazon buy box

July 15, 2014




How to Win the Amazon Buy Box Every Time

Amazon is now one of the top 10 retailers in America, joining the likes of Lowes, Safeway, and Walmart as a top destination for consumer purchases. It’s growing much faster than any other company in the top 10 at 27.2% yearly growth, so …

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In Amazon, Marketplaces

Herschell Gordon Lewis

July 16, 2014




Email Subject Lines and the The Law of Declining Significance

[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]

Here’s the easiest quiz you’ll see all day:

What all-too-common a mistake do these email headings share?

(Every one is either current or recent. We don’t need …

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In Marketing

down-downward-trend-300

July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

Rue La La, Gilt Groupe, flash sales, ecommerce, retail, online retail, Zulily, luxury goods, high end, high-end retail

August 15, 2014




Rue La La Seeking Buyer as Flash Sales Market Tightens

As flash sales have fallen off their peak and the market has gotten crowded, Rue La La has hired investment bank JP Morgan Chase to seek strategic alternatives, including finding a buyer, the Boston Globe reported. The paper also said …

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In Ecommerce, Must Reads

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