Consumer Loyalty Isn’t What It Used to Be in Omnichannel Age, Study Finds

| Douglas P. Clement

Consumer loyalty is up for grabs in 2020, according to a Criteo study, with 73% of shoppers open to taking a chance on brands they haven’t tried but have heard positive things about. The study quantified the evolution of consumers into detectives who compare products, rely on reviews and increasingly shop across channels.

How the CCPA Is Impacting the Future of Retail

| Rebecca Steele

The California Consumer Privacy Act (CCPA), effective Jan. 1, 2020, has wide-ranging impacts far beyond the state’s borders. From new preventative measures retailers must make, to increased safeguards for consumer data, these new policies will fundamentally change the retail sector. Here’s what you need to know about its impact.

Super Saturday Saw Booming Business For Stores More than Online

| Douglas P. Clement

Amid scant post-Super Saturday reports, Adweek was signaling more Super Saturday shopping took place in stores vs. online, despite Amazon’s modified delivery options, for example, and competition for fast last-minute delivery between retail giants Target and Walmart.

How a Top-Down Approach Accelerates CCPA Compliance

| Sven Dummer

The California Consumer Privacy Act or CCPA, which will take effect on Jan. 1, 2020, aims to enhance privacy rights and consumer protection for residents of California. Yet it impacts all industries, and some of its requirements are particularly challenging for retailers. Here are some considerations of what will be required for CCPA compliance.

How Omnichannel Retail Is Building the Shopping Experience of the Future

| Casey Bullock

With rising demands and increased competition, retailers can capture the attention of digitally saturated consumers through enhanced, experiential shopping, to attract them to both physical and virtual stores. Whether online, mobile or in store, this omnichannel experience has to be consistent, seamless and intuitive.

Ecommerce Sets Records Over Cyber Weekend, Stores See Slight Declines

| Douglas P. Clement

Total ecommerce sales hit $26.93 billion over Cyber Weekend, according to data from Adobe Analytics, as stores went in the opposite direction. Cyber Monday’s online spending reached a record $9.4 billion, up 19.7%, making it the largest online shopping day of all time in the U.S. Store sales dipped nearly 1%, according to RetailNext.