B-to-B Still Waiting for Its Turnaround

| Shayn Ferriolo

Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed

Promotion Commotion

| MCM staff

Classroom Direct’s spring/summer catalog touts free shipping on its cover, but the small print specifies it’s only for customers who place orders of $79

Reevaluating Affiliate Marketing

| MCM staff

Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about

Budget Quadrille

| Bennett Voyles

Perhaps the most irritating thing about people who are very good at what they do aside from how easy they make the job look is that most of the time they

Slumps and Surprises

| MCM staff

Going into the spring selling season, catalogers were already contending with the lingering dismal economy and a particularly harsh winter in many parts

Overpaying Is Not Dignified

| D. Douglas Graham

IT MAY SEEM IRREVERENT to buy funeral supplies over the Internet, but as the aging U.S. population gives renewed impetus to the funeral business, sending

Two More Mailers Tap the Teen Market

| Mark Del Franco

Aesop penned, Rejoice in thy youth, but a pair of cataloger/retailers are rejoicing in the youth of consumers by launching catalogs for teens. In March,

War-Wary Mailers

| MCM staff

The prospect of a war with Iraq coupled with heightened fears of terrorist attacks at home have made it tough for Americans to go about business as usual.