April 25, 2006




Marketing to the Abandoned Cart

Content by Ken Burke of MarketLive
Consumers are changing how they shop online and this is leading to higher rates of cart abandonment throughout the e-commerce industry. Fortunately there are some highly effective techniques you can use to recover a …

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In Uncategorized

April 17, 2006




E-Mail Marketing Myth #3: E-mail Is Not Just for E-Commerce

Tracking the connection between e-mail and e-commerce has become a relatively straightforward exercise for most marketers. But the simplicity of connecting online sales to e-mail efforts and the difficulty of tracking sales across other channels has relegated e-mail’s immediate …

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In Data & Analytics, Ecommerce

April 5, 2006




A Look at Speech IVR

No matter how many or how few channels a merchant utilizes, telephone contact serves as a lifeline for enabling customers to reach the brand, whether pre-, during, or post-sale.
While essential to a retailers success, extensive customer telephone contact has …

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In CRM

April 4, 2006




Tips for Attaining Measured Online Growth

The sonic growth of e-commerce had to slow eventually, and it seems that eventually is just about here. Now that online shopping has become mainstream, merchants are less likely to see the triple-digit year-over-year Web growth rates they enjoyed earlier …

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In Webchannel

April 1, 2006




Multichannel system challenges

You’re the CIO of a multichannel company and responsible for the following: a retail merchandising and planning system that runs on IBM’s iSeries processor and a DB2/400 relational database; a new planning and forecasting system with an Oracle database and …

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In Channel Integration, CRM

March 29, 2006




Using Logistics to Win in a Multichannel Retail World: Transportation and Logistics Solutions

This is the third article in a three-part series. Part one discussed the challenges involved in product transportation for multichannel merchants; part two covered four key logistics goals: increasing efficiency, improving customer service, increasing sales, and improving relationships with service …

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In Channel Integration

March 8, 2006




Using Logistics to Win in a Multichannel World

Your boss walks into your office, shuts the door, and sits down. He looks worried and a little uneasy. “Our executive management committee just finished meeting with our board. It seems we need to tighten our logistics operations,” he announces, …

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In Uncategorized

March 1, 2006




Live from eTail: Taking a Page From Barnes&Noble.com

Palm Desert, CA—What does New York bookseller Barnes&Noble.com have that rival Amazon.com doesn’t? About 700 Barnes & Noble stores across all 50 states. The $4.9 billion company, which also operates150 B. Dalton bookstores, keeps the organizational structure of its …

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In News

February 23, 2006




Borders Launches Loyalty Program for Brick-and-Mortar Customers

Borders launched a loyalty rewards program Feb. 21 for its Borders and Waldenbooks brick-and-mortar customers, but an agreement with online partner Amazon.com will keep it from becoming a multichannel program.
According to Borders spokesperson Ann Roman, Amazon actually owns and …

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In News

January 31, 2006




Contact Center Tech: Diversity in Motion

The actual range of products included in the phrase “contact center technology” is extremely wide, even when restricted to hardware. Below are a few examples of products that give an idea of the diversity of available technologies.
Agent performance Roswell, …

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In CRM

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