August 1, 2006




Are you experiential?

The little girls who arrive at American Girl Place dressed like the dolls they hold in their arms show what’s possible when merchants take an experiential approach to retailing, experts say.
In addition to museumlike displays of the upscale dolls …

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In Uncategorized

July 19, 2006




Using Speech IVR As a Holiday Staffing Strategy, Part II

This is the second of a two-part series on using speech recognition technology during the holidays. To read the first part, click here. A recent Oracle survey entitled “Holiday Season 2006: What’s in Store?” noted that merchants “are putting IT …

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In Uncategorized

July 17, 2006




Targeted Customer Marketing

Targeted marketing to customers will drive increased sales and profits, but most companies are overwhelmed by the idea of marketing one to one. The reality is that one-to-one marketing isn’t that feasible or cost-effective in the print world. But …

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In Lists & Data - Buisness

July 12, 2006




Using Speech IVR as a Holiday Staffing Strategy

This is the first in two-part series using speech IVR in the contact center during the holidays. Next week, we’ll discuss how to use and implement speech. For many retailers, a happy holiday season means one that successfully captures all …

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In Uncategorized

July 1, 2006




E-commerce systems update

When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce applications to fully integrated order management and fulfillment systems designed to handle customers and orders seamlessly regardless of …

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In Channel Integration, CRM

July 1, 2006




INHOUSE VS. OUTSOURCE

Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning to launch them, 75% said they manage landing-page creation inhouse, 72% manage their own ad copy, 65% have …

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In WEB CHANNEL: SEO/SEM, Webchannel

June 26, 2006




Building a Holistic Customer View

One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer …

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In Channel Integration, Data & Analytics

June 21, 2006




10 Ways to Lure Customers to Your Loyalty Program

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get. By making small improvements to your e-mail …

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In Channel Integration, Cross Channel

June 1, 2006




NAME YOUR PRICE

It’s been less than a decade since the word “multichannel” came into use to describe selling through more than one medium. But the complex new world of multichannel merchandising includes potential pitfalls that at best may confuse customers and at …

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In Channel Integration, Cross Channel

May 25, 2006




Meads Lands at Victoria’s Secret Direct

On Aug. 4—exactly one year to the day that she left Dodgeville, WI-based apparel cataloger Lands’ End–Mindy Meads will join Victoria’s Secret Direct as president/CEO. Meads, who became a vice president at Lands’ End in 1991 and was named president/…

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