May 9, 2008




Godiva Goes Mobile

Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go. Godiva Mobile, which had its soft launch April, uses a device-resident …

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In Ecommerce, News

May 1, 2008




Sears Eyes Teen Girls with Prom Site

Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.” But the multichannel general merchant is hoping to show teens its sexier side with a new e-commerce subsite, …

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In Webchannel

May 1, 2008




From clicks to bricks

Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop in a consumer’s path to completing a purchase, multichannel retailers need new ways to extend their …

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In Ecommerce, Retail

May 1, 2008




Dump the silos

If you ever play air hockey at Bud Reed’s house, get him to tell you the horror story about how he got his table. It’s a perfect illustration of how many retail dinosaurs still separate their multichannel customers into silos.

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In Channel Integration, Cross Channel

May 1, 2008




Then and Now

It’s our birthday! We turn the Big 2-5 this year, and anytime you celebrate an important anniversary, it’s a time for looking back and reflecting on your history. We decided to take this opportunity to revisit some of our readers’ …

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In News

May 1, 2008




You’re hired

It’s so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers? It wouldn’t if you hired the right kind of retail help. …

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In Channel Integration, Cross Channel

April 2, 2008




Sears Eyes Teen Girls with Prom Site

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.” But the multichannel general merchant is hoping to show teens its sexier side with a new e-commerce …

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In Ecommerce, News

April 1, 2008




Mail or Mulch

Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
True, your peers are more diligent about running names through NCOA. They’re matching their undeliverable addresses against the co-op databases.
And …

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In Catalog, Data & Analytics

April 1, 2008




PAPER THIN

On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective April 1. This marks the fourth consecutive quarter with an increase in the cost of paper.
Delivery is taking …

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In Catalog, Print Channel

March 8, 2008




Sharper Image Seeking Store Liquidators

High-tech gadgets and gifts merchant Sharper Image, which filed for Chapter 11 bankruptcy protection on Feb. 19, is seeking court approval to hire a liquidator to conduct store-closing sales at more than half of its retail locations. Officials for the San Francisco-based …

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In Channel Integration, Cross Channel

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