July 1, 2005




SIZING UP YOUR CATALOG

With the volatility of the paper market (see “Labor woes push groundwood prices up, page 24) and postal costs expected to increase during the next two years, many catalogers are on the hunt for ways to save money. Tinkering with trim …

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In Print Channel

May 18, 2005




Victoria’s Secret Gets Greener

Five months after San Francisco-based environmental activist organization ForestEthics launched a campaign against Victoria’s Secret, the cataloger has begun mailing clearance books printed on 100% recycled paper.
The 60-page slim-jim clearance catalogs, printed on recycled paper composed of 80% postconsumer content, …

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In Uncategorized

January 1, 2005




Paltry supply pushes prices up

The song remains the same in the catalog paper market: Low supply plus high demand equals price hikes. But several factors, including mill closures, strikes, and the feeble U.S. dollar, could make a bad situation even worse. Catalogers should …

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In Uncategorized

November 1, 2004




new catalogs

Danny’s Organic Marketplace
To make it easier for consumers to find organic products, Daniel Judy launched Danny’s Organic Marketplace last year. The catalog mailed to 80,000 prospects based in Ohio, New York, and Pennsylvania.
The Willoughby, OH-based catalog’s organic products, which …

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In News

October 1, 2004




BENCHMARK 2004

Content: Heather Retzlaff Charts: Lisa Santo
An emphasis on all things digital was the trend once again among respondents to Catalog Age’s exclusive 2004 Benchmark Survey on Print, Production, and Paper. In the two years since we last conducted a survey …

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In Uncategorized

June 3, 2004




Cataloger’s Gone to the Dogs

Canines have been very good to brothers Joe and Richard Ambrose. As the president of Pet Doors USA, a leading marketer of dog doors and cat flaps, Joe had received numerous inquiries from customers about dog-related gifts and accessories. In …

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In News

May 1, 2004




Bas Bleu’s Big-Time Birthday Celebration

To celebrate its 10th anniversary, books mailer Bas Bleu decided to play with the creative of its catalog. Says Eleanor Edmondson, president of the Atlanta-based cataloger: “We just wanted to have fun with it.”
For starters, the trim size of …

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In News

January 1, 2004




Catalog Copy: Sticking My Head into the Lion’s MouthAgain

This job gets tougher every year. Back in ancient times — the early to mid-1990s will do — finding catalogs with subpar copy meant sorting through a stack collected over the previous nine or ten months and picking those with the …

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In News

December 1, 2003




Quality Vs. Quantity

Only 13 mergers and acquisitions were transacted during the third quarter, compared with 22 deals in the third quarter of last year. But a number of the deals that did go down were significant ones: Boise Cascade Corp. buying OfficeMax for $1.15 billion, …

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In Lists & Data - Business-14-05-2013

October 22, 2003




A “Sweet & Powerful” Female Athlete

More changes are in store for The Female Athlete. Safety Harbor, FL-based Matrix Group Ltd. bought the intellectual property of Catalog Group, which included The Female Athlete, through a private foreclosure sale in July.
Under its new owner, Female Athlete …

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