October 1, 2004
June 3, 2004
May 1, 2004
To celebrate its 10th anniversary, books mailer Bas Bleu decided to play with the creative of its catalog. Says Eleanor Edmondson, president of the Atlanta-based cataloger: “We just wanted to have fun with it.”
For starters, the trim size of …
May 1, 2002
As a manufacturer/marketer of outdoor gear and apparel, Patagonia doesn’t vary its product offerings hugely from one year to the next. And because roughly half of all its catalogs are sent to house file names, “we tend to go …More...
May 18, 2005
Five months after San Francisco-based environmental activist organization ForestEthics launched a campaign against Victoria’s Secret, the cataloger has begun mailing clearance books printed on 100% recycled paper.
The 60-page slim-jim clearance catalogs, printed on recycled paper composed of 80% postconsumer content, …
January 1, 2005
The song remains the same in the catalog paper market: Low supply plus high demand equals price hikes. But several factors, including mill closures, strikes, and the feeble U.S. dollar, could make a bad situation even worse. Catalogers should …More...
November 1, 2004
Danny’s Organic Marketplace
To make it easier for consumers to find organic products, Daniel Judy launched Danny’s Organic Marketplace last year. The catalog mailed to 80,000 prospects based in Ohio, New York, and Pennsylvania.
The Willoughby, OH-based catalog’s organic products, which …
January 1, 2004
This job gets tougher every year. Back in ancient times — the early to mid-1990s will do — finding catalogs with subpar copy meant sorting through a stack collected over the previous nine or ten months and picking those with the …More...
December 1, 2003
Only 13 mergers and acquisitions were transacted during the third quarter, compared with 22 deals in the third quarter of last year. But a number of the deals that did go down were significant ones: Boise Cascade Corp. buying OfficeMax for $1.15 billion, …More...