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November 16, 2014




How to Use Paid Social Media to Increase Holiday Sales

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. The result, no doubt, will be a very crowded social space.

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In Blog, Holiday 2014

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November 13, 2014




The 12 Search and Social Marketing Tips of Christmas

As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Delivering consistent, relevant cross-channel messaging is a must in order to influence all touch points in …

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In Holiday 2014, Infographics

December 7, 2011




Postal Pain Continues With First-Class Mail Changes

Don Landis, vice president of postal affairs for catalog printer Arandell Corp., has seen it all in the mailing industry. That is until the U.S. Postal Service filed for change of standards that will dramatically alter the First-Class Mail …

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In Catalog, Postal Strategy

December 6, 2011




Four Postal Groups Request Withdrawal of Exigent Rate Case

Four postal associations have asked U.S. Postmaster General Patrick Donahoe to withdraw the U.S. Postal Service’s request for a $2.3 billion exigent postage increase for 2012.
The four groups — The Direct Marketing Association; the Association for Postal Commerce 9; …

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In Uncategorized

December 5, 2011




Opinion: Ben Franklin Tells Congress to Give USPS What It Wants

Good day members of Congress, it has been quite some time since I addressed you, but I feel compelled to now in the hopes that you’ll stop all the dilly-dallying and give the U.S. Postal Service what it …

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In Shipping/Delivery

October 26, 2010




PMG Potter To Retire in December

It’s the end of an era: The U.S. Postal Service announced Oct. 25 that Postmaster General Jack Potter will retire on Dec. 3. Potter was named the 72nd U.S. Postmaster General on June 1, 2001 – making him the longest serving postmaster …

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In Catalog, Customer Relationship Management

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October 29, 2014




Free Shipping Free-For-All

With the holiday shopping season fast approaching, retailers are lining up in droves to offer “free” shipping to consumers as a promotional tool to drive sales.

Target started this year’s land rush, announcing Oct. 21 that it was offering free …

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In Blog, Holiday 2014

October 7, 2011




5 Day Delivery FAQs

The prospect of the U.S. Postal Service moving to five-day delivery is looking more like a reality, now that President Obama has endorsed it and a House panel has approved legislation to lose one day of mail delivery. Mailers …

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In Shipping/Delivery

September 7, 2011




PMG Paints Doomsday Postal Picture for Senate Panel

Postmaster General Patrick Donahoe painted a grim picture Tuesday regarding the future viability of the U.S. Postal Service when he testified before the Senate Committee on Homeland Security and Governmental Affairs.
If Congress does not intervene in the form …

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In Shipping/Delivery

August 17, 2011




Financial Clock Ticking For USPS

Sinking mail volume, massive annual payments for retiree health benefits, and an entirely unhealthy fiscal situation have put the U.S. Postal Service in a precarious position.
The Postal Service incurred an $8.5 billion net loss in fiscal 2010, compared to a …

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In Channel Integration, Cross Channel

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