Hits of the Week 6-2-23

| David Hurwitz

ICYMI: Nearly a quarter of Amazon Prime monthly subscribers dropped their membership in the past year, which doesn't upset the ecommerce leader. Also, Qurate Retail sold Zulily to focus on … Continue Reading →

Zulily Sold by Qurate Retail to Regent

| Mike O'Brien

Not unlike Walmart, Qurate Retail Group has divested Zulily to focus on its core business. The once popular flash sale site, targeting young mothers with deals across brands and categories including apparel, home and garden and toys, was sold to Los Angeles-based investment firm Regent. It was purchased in 2013 for $2.4 billion.

7 Steps to Meeting Ecommerce Marketing Objectives

| Darwin Liu

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly, they often do. Just as professional athletes cannot achieve a desired level of performance by simply starting to run and seeing how fast they can improve, ecommerce marketers need to unpack what drives success and apply their own build-backwards methodology.

Warehouse Automation Not Always the Best Decision

| Mike O'Brien

Despite all the advances in warehouse automation for ecommerce fulfillment, enabling greater efficiency and addressing the common difficulty of finding enough workers to perform the highly repetitive, physical tasks, most organizations are not looking to jump in with both feet. The COO of 3PL Boxzooka explains why the company is taking a more measured approach.

Pitney Bowes Gains 4 of 5 Hestia-Backed Directors

| Mike O'Brien

Pitney Bowes shareholders voted to add four new directors from a slate of five proposed by activist firm Hestia Capital Management to join the nine-member board, backing a group of investors looking for wholesale changes to reverse the fortunes of the postal consolidation and cross-border ecommerce firm. Both sides pledged to work together for the betterment of the company. The market boosted the stock.