February 21, 2013




6 Best Practices for Acquiring Mobile Shoppers

With connected devices on the rise around the world, smartphone apps have changed the way that people research, browse and shop. Consumers spent $25 billion on purchases made from their phones and tablets in 2012 – an increase of 81% in one year. …

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In Mobile, Mobile Commerce

February 12, 2013




Clarks Americas Teams Up With Invodo Video Solutions for Best In-Store Experience

Clarks Americas, a global designer and footwear retailer, has teamed up with Invodo to focus on creating the best in-store experience through video, according to a release from Invodo.
The retailer has revamped its site by offering product videos that …

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In Ecommerce, Ecommerce

February 4, 2013




Brand-Building In A Rapidly Changing Channel Mix

With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization?

Let’s consider Google AdWords. Though performance-based advertising has great advantages, it is not great for …

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In B2B, Channel Integration

April 1, 2009




Eight metrics to acquire and retain customers

Sure, you want to — or need to — do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly decreasing sales, or how to maintain revenue without mailing as much.
The inherent risk …

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In Channel Integration, Cross Channel

January 16, 2013




Social ROI is All About Strategy, Sharing and Data

Converting traffic from the social web to sales has gotten even tougher, as consumers are increasingly bombarded by messages from retailers eager to get them to “like” or become fans of their brand. This is because social is mostly treated …

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In Analytics, Channel Integration

January 15, 2013




Report: Shoppers Open to Cross-channel Shopping

A new IBM study of 26,000 global consumers released today at the 2013 National Retail Federation Big Show found they are diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their …

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In Channel Integration, Cross Channel

December 21, 2012




Oracle Purchases Eloqua for $871 Million

Oracle Purchasing Eloqua (via PR Newswire) Mike Couch, Chief Executive Officer of Couch & Associates Inc., in response to Oracle buying Eloqua TORONTO, Dec. 20, 2012 /PRNewswire/ – Today, Oracle Corp agreed to acquire Eloqua, Inc. (NASDAQ: ELOQ), a maker of marketing automation …

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In PR Newswire

December 11, 2012




Remote Language Translation: Strengthen Your Cross-Channel Customer Support Strategy

A customer visits a website and wants to make a purchase, but her item is backordered. She picks up the phone and dials the customer service line in hopes of finding a local store location where she can pick up …

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In Contact Center Resources, Ecommerce

December 4, 2012




Putting Customer Lifetime Value to Work for Your Company

When an ecommerce business is brand new, the pace can be frenetic. Sales success and fast company growth can put some entrepreneurs in over their heads, and they need to dig themselves out, fast. They might implement cost-cutting measures, often …

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In Analytics, Channel Integration

November 21, 2012




Stephan Spencer’s 15 New Year’s SEO Resolutions for 2013

It’s 2013, and you’ve resolved to make this the year to dominate in Google. But if you’re feeling overwhelmed by all the possible areas that need your attention, pick just three and get them done as a starting …

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In Ecommerce, Global

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