woman-holiday-shopping-300

October 31, 2014




3 Ways to Prevent Holiday Cart Abandonment

This year, online holiday sales are expected to grow between eight and 11% over 2013, to as much as $105 billion. That’s great news for businesses, but it’s not without its challenges: The overall increase in online shopping cart abandonment is …

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In Blog, Ecommerce

October 28, 2014




5 Easy Ways to Make Returns Part of Your Holiday Season Game Plan

The holidays are around the corner, which means e-tailers need to get their business strategies in place now. But it’s not enough to just think about fulfillment and daily deals. Returns are as much a part of the holiday …

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In Blog, Holiday 2014

email

January 30, 2014




Email Personalization: Going Beyond the First Name

Even as retailers rely more on technology for powerful results, when retail marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so …

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In Email, Marketing

woman-holiday-shopping-300

July 17, 2013




5 Steps eBags Used to Create a Successful Crosschannel Campaign

Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media, according to a case study by Exact Target.

eBags ran the campaign for 30-days and used ExactTarget’s Interactive …

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In Cross Channel, Marketing

January 14, 2014




NRF’s “Talking Shop” Event Not the Same Without “The Rev”

Last night, I attended the National Retail Federation’s “Talking Shop” reception for what was most-likely my seventh time. The press and Retail CEOs event is held the Monday of NRF’s Big Show at New York’s prestigious 21 Club, and I’ve met …

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In Blog

keyboard-laptop-fingers-300

January 14, 2014




Move Over Showrooming, Webrooming is Here

A year ago, retailers were worried showrooming – the practice of visiting stores to ‘touch and feel’ products, then returning home to buy them online – would devastate in-store sales. With the threat of showrooming looming, retailers quickly launched innovative omnichannel initiatives …

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In Ecommerce, Must Reads

Senate-building

May 1, 2013




A Look Back at Marketplace Fairness Act

Last week the Senate voted 74 to 20 in favor of proceeding with its debate on the Marketplace Fairness Act and merchants are weighing in on how it would impact their business. Take a look back at Multichannel Merchant’s coverage of …

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In Executive, Must Reads

2014-300

January 2, 2014




6 Fearless Predictions for 2014

The 2013 holiday season saw shifts in consumer behavior that direct-to-customer merchants – and their business partners – must adapt to in 2014.

Ecommerce got off to a roaring start with off-the-chart sales lifts over Cyber Weekend. But it got a bit …

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In 2014 Predictions, Blog

tablet-commerce-300

April 16, 2013




Study Finds Consumers Love Brands that Love Them Back

U.S. Consumers Love the Brands that Love Them, According to Analytic Partners Survey (via PR Newswire)
More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them NEW YORK, April 16, 2013 /PRNewswire/ — …

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In Ecommerce, Global

woman-holiday-shopping-300

December 3, 2013




IBM Reports 20.6% Increase in Cyber Monday Sales

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM.

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

Average order value was $128.77, …

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In Analytics, Cyber Weekend 2013

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