RobotsPic-300

August 13, 2013




Dansko Puts Robots to Work In Its Distribution Center

Shoe company Dansko looked for a different approach to increase efficiency in warehouse automation and in doing so, the company looked no further than from Kiva Systems.

The robots in Dansko’s new 200,000 square-foot facility which opened in November of 2012, …

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In Inventory, Operations & Fulfillment

October 28, 2014




5 Easy Ways to Make Returns Part of Your Holiday Season Game Plan

The holidays are around the corner, which means e-tailers need to get their business strategies in place now. But it’s not enough to just think about fulfillment and daily deals. Returns are as much a part of the holiday …

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In Blog, Holiday 2014

email

January 30, 2014




Email Personalization: Going Beyond the First Name

Even as retailers rely more on technology for powerful results, when retail marketers hear the word “personalization” too many still think it means putting a first name on an email. While that old school tactic still works, there is so …

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In Email, Marketing

woman-holiday-shopping-300

July 17, 2013




5 Steps eBags Used to Create a Successful Crosschannel Campaign

Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media, according to a case study by Exact Target.

eBags ran the campaign for 30-days and used ExactTarget’s Interactive …

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In Cross Channel, Marketing

January 14, 2014




NRF’s “Talking Shop” Event Not the Same Without “The Rev”

Last night, I attended the National Retail Federation’s “Talking Shop” reception for what was most-likely my seventh time. The press and Retail CEOs event is held the Monday of NRF’s Big Show at New York’s prestigious 21 Club, and I’ve met …

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In Blog

keyboard-laptop-fingers-300

January 14, 2014




Move Over Showrooming, Webrooming is Here

A year ago, retailers were worried showrooming – the practice of visiting stores to ‘touch and feel’ products, then returning home to buy them online – would devastate in-store sales. With the threat of showrooming looming, retailers quickly launched innovative omnichannel initiatives …

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In Ecommerce, Must Reads

Senate-building

May 1, 2013




A Look Back at Marketplace Fairness Act

Last week the Senate voted 74 to 20 in favor of proceeding with its debate on the Marketplace Fairness Act and merchants are weighing in on how it would impact their business. Take a look back at Multichannel Merchant’s coverage of …

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In Executive, Must Reads

2014-300

January 2, 2014




6 Fearless Predictions for 2014

The 2013 holiday season saw shifts in consumer behavior that direct-to-customer merchants – and their business partners – must adapt to in 2014.

Ecommerce got off to a roaring start with off-the-chart sales lifts over Cyber Weekend. But it got a bit …

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In 2014 Predictions, Blog

tablet-commerce-300

April 16, 2013




Study Finds Consumers Love Brands that Love Them Back

U.S. Consumers Love the Brands that Love Them, According to Analytic Partners Survey (via PR Newswire)
More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them NEW YORK, April 16, 2013 /PRNewswire/ — …

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In Ecommerce, Global

laptop-smartphone-tablet-300

September 16, 2014




3 Strategies to Convert More Mobile Traffic

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen. In the United States, 42% of American adults own a tablet computer; 58% of all adults carry smartphones, and they often …

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In Ecommerce, Marketing

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