SabonSite300

November 18, 2014




5 Ways Sabon Brought Boutique Appeal to Their Ecommerce Platform

Ecommerce has been an absolute game changer for retailers and manufacturers, but it’s about time that we took a step back to pick apart its negative side effects. Sure, I can look up Donna Tartt’s The Goldfinch on …

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In Blog, Ecommerce

big data, personalization, product personalization, targeting, mobile marketing, marketing, data analytics, personalized marketing, personalized messaging, personalized advertising

November 18, 2014




Leveraging Big Data Via One-on-One Videos

Savvy marketers recognize that big data plays a critical role in a brand’s ability to identify, reach and address customer needs on a one-to-one level. On the flip side, brands that do not take advantage of real-time big data …

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In Analytics, Blog

MobileMillennials-300

November 18, 2014




Mapping the Mobile Millennial this Holiday Season

It will be no surprise that millennials will be on their smartphone this holiday season, but how millennials intersect mobile and in-store generates some surprising results, according to an infographic by Rich Relevance.

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In Holiday 2014, Infographics

Omnichannel, omnichannel fulfillment, operations and fulfillment, drop ship, Amazon, ecommerce, online retailer, retail, retail operations, distribution center, warehouse, CommerceHub

November 18, 2014




Omnichannel Choreography Delivers the Perfect Customer Experience

In the early days of ecommerce, retailers had to learn a two-step dance that didn’t require a whole lot of coordination. After receiving an order online, the merchant had to pack a box at a distribution center and ship …

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In Blog, Fulfillment

sears-holdings-300

November 18, 2014




Sears Launches “Reserve It” Option for Shop Your Way Members

In an effort to save time for Shop Your Way members this holiday season, Sears announced it is launching a new service called “Reserve It,” part of its push to offer shoppers more multichannel options that connect online and in-store …

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In Must Reads

technology-data-300

November 17, 2014




Big Data a Big Omnichannel Driver

Big data provides retailers in today’s omnichannel world an inside look at how they can improve both their websites and in-store experiences for customers. But which data will be able to help the business? Which piece will generate a …

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In Data & Analytics, executive summary

online-fraud-300

November 17, 2014




Consumer Concerns of Online Security Impact Smaller Businesses

As consumers increasingly shift their holiday shopping habits from in-store to online, their concerns about cyber security are also on the rise. For the 2014 season, Deloitte reports that 55% of consumers are concerned about the protection of their personal data when …

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In Blog, Cyber Weekend 2014

christmas-social-media-twitter-300

November 16, 2014




How to Use Paid Social Media to Increase Holiday Sales

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. The result, no doubt, will be a very crowded social space.

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In Blog, Holiday 2014

happy-birthday-300

November 17, 2014




Happy Birthday to Me: Gifts in My Inbox

While broadcast campaigns produce the lion’s share of email marketing revenue for retailers, triggered campaigns – like birthday messages – produce the highest ROI. Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help …

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In Blog, Ecommerce

nordic-flags-300

November 16, 2014




How to Connect With Nordic Customers

The Nordic countries – Sweden, Norway, Denmark, Iceland and Finland – are an attractive group of markets for international ecommerce businesses for a number of reasons. Their increasing sophistication and adoption in online shopping has driven curiosity with the quest …

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In Blog, Global

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